Digital Marketing-Practical

Paper Code: 
24DBSG704
Credits: 
02
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

The objective is to equip the students with the practical applications of digital marketing strategies and tools which will help them to design and analyze effective digital marketing campaigns.

 

Course Outcomes (COs):

Course

Course Outcomes

Learning and teaching strategies

Assessment Strategies

Course  Code

Course  Title

24DBSG704

 

Digital Marketing-Practical

(Practical)

 

CO199: Create a website

CO200: Create search query and identify keywords

CO201: Apply goal setting on google analytics based on need.

CO202: Analyse the function of different types of websites

CO203: Create          Social Media Campaigns

CO204: Contribute effectively in course-specific interaction

Approach in teaching: Interactive Lectures, Practicals in Labs, Discussion, Power Point Presentations, Informative videos

 

Learning activities for the students:

Self learning assignments, Effective questions, presentations,

Preparation of Website and application of tools, Quiz, Poster Presentations,

Power Point Presentations, Individual and group projects, Open Book Test, Semester End Examination

 

6.00
Unit I: 
Introduction of the Digital Marketing
  • Creation of a Digital Marketing Strategy for an upcoming Cosmetics Brand/Travel Company
  • Practical - Creation of a Website using WordPress

 

6.00
Unit II: 
Search Engine Optimisation(SEO)
  • Use of Online tools like Uber Suggest etc to get trending Keywords
  • Use of keywords on website

 

6.00
Unit III: 
Analytics
  • Use of Google Analytics
  • Goal Setting on Google Analytics

 

6.00
Unit IV: 
Internet and Websites
  • Using Tools to identify ideal domain name

 

6.00
Unit V: 
Social Media
  • Creating social media campaigns

 

Essential Readings: 
  • Swaminathan T. N. and Karthik Kumar, Digital Marketing: From Fundamentals to Future, Cengage
  • Kapoor Neeru, Fundamentals of Digital Marketing, Pinnacle, Pinnacle learning

 

References: 

SUGGESTED READINGS

  • Kingsnorth Simon, Digital Marketing Strategy: An Integrated Approach to Online Marketing
  • Mc Gruer Dawn, Dynamic Digital Marketing, Wiley Publisher
  • Bhatia Singh Puneet, Fundamentals of Digital Marketing, Pearson Publishers

 

e-RESOURCES:

 

REFERENCE JOURNALS

  • Harvard Business Review
  • International Journal of Internet Marketing and Advertising
  • Journal of Digital and Social Media Marketing

 

Academic Year: 
2024-2025
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