Business Policy and Strategic Management- Practical

Paper Code:

24DBSG716

Credits:

Contact Hours:

30.00

Max. Marks:

100.00

Objective:

This course will enable the students to appraise and assess the strategic business concepts, build appropriate strategies to enhance their competitive position.

Course Outcomes:

Course

Learning Outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course Title

24DBSG 716

Business Policy and Strategic Management- Practical

(Practical)

CO271: Identification of strategic issues in the corporates through case studies.

CO272: Critical analysis of the internal and external environments in which businesses operate by the help of cases.

CO273: Formulation of Effective strategies at Corporate and Business Levels

CO274: Enhanced ability to implement the strategies in an effective way through in depth understanding of functional areas

CO275: Comprehend techniques of control in detail through rigorous group discussions

CO276: Contribute effectively in course-specific interaction.

Approach in teaching:

Interactive Classroom lectures, Assignments, PowerPoint presentations.

Learning activities for the students:

Case studies, Role plays, Student presentation, Group Discussions

Quiz

Class Test

Assignments

Observation

Oral and PPT presentations

CA Exam

Semester End Examination

6.00

Unit I:

Introduction to Business Policy and Strategy

Case study on significance of Strategic Management
Role play on a role of strategist in an organization

6.00

Unit II:

Environmental & Organizational Appraisal (External & Internal Assessment)

Case studies on Environment and Organizational Appraisal

6.00

Unit III:

Formulation of Strategies

Power point presentations on different types of Corporate, Business and Functional Strategies

6.00

Unit IV:

Implementation of Strategies

Practical application of Mc. Kinsey 7 S Framework
Case study on successful implementation of strategies

6.00

Unit V:

Strategic Evaluation and Control

Group Discussion on techniques of control

Essential Readings:

Kazmi, A.Strategic Management and Business Policy. McGraw Hill Education
Strickland, A.J. III & Thompson, A.A. Strategic Management: Concepts and Cases. McGraw Hill Education
Pearce, J.A. & Robinson, R.B. Strategic Management: Formulation Implementation and Control. McGraw Hill Education
Dess and Miller, “Strategic Management” Tata Mcgraw Hill, New Delhi;
Upendra Kachru, (2005), Strategic Management-Concepts and Case. Excel Books, New Delhi.
Adrian Haberberg, Alison Rieple (2008). Strategic Management–Theory and Application, Oxford University Press, New Delhi.

References:

Upendra Kachru: Strategic Management, Excel books
Arthur A. Thompson Jr. and A.J. Strickland: Strategic Management –Concepts and Cases, McGraw-Hill Companies
Lawrence R. Jauch& William F. Glueck: Business Policy and Strategic Management (Mcgraw Hill Series in Management)

E- Resources: