BUSINESS POLICY AND STRATEGIC MANAGEMENT- PRACTICAL

Paper Code: 
DBSG 716
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

COURSE OUTCOME(COS):

Course Outcome

Learning and teaching strategies

Assessment Strategies

CO 226: Identification of strategic issues in the corporates through case studies.

CO 227: Critical analysis of the internal and external environments in which businesses operate by the help of cases.

CO 228: Formulation of Effective strategies at Corporate and Business Levels

CO 229: Enhanced ability to   implement the strategies in an effective way through in depth understanding of functional areas

CO 230: Comprehend techniques of control in detail through rigorous group discussions

Approach in teaching:

Interactive Lectures, Discussion, PPT, Sharing web links. 

 

Learning activities for the students:

Self learning assignments, Role plays, presentation, case study discussions. 

Class test, Semester end examinations, Quiz, Assignments, Presentation, Individual and group Projects

 

6.00
Unit I: 
Introduction to Business Policy and Strategy
  • Case study on significance of Strategic Management
  • Role play on a role of strategist in an organization

 

6.00
Unit II: 
Environmental & Organizational Appraisal (External & Internal Assessment)
  • Case studies on Environment and Organizational Appraisal

 

6.00
Unit III: 
Formulation of Strategies
  • Power point presentations on different types of Corporate, Business and Functional Strategies

 

6.00
Unit IV: 
Implementation of Strategies
  • Practical application of Mc. Kinsey 7 S Framework
  • Case study on successful implementation of strategies

 

6.00
Unit V: 
Strategic Evaluation and Control
  • Group Discussion on techniques of control

 

 

Essential Readings: 
  • Kazmi, A.Strategic Management and Business Policy. McGraw Hill Education 
  • Strickland, A.J. III & Thompson, A.A. Strategic Management: Concepts and Cases. McGraw Hill Education
  • Pearce, J.A. & Robinson, R.B. Strategic Management: Formulation Implementation and Control. McGraw Hill Education
  • Dess and Miller, “Strategic Management” Tata Mcgraw Hill, New Delhi;
  • Upendra Kachru, (2005), Strategic Management-Concepts and Case. Excel Books, New Delhi.
  • Adrian Haberberg, Alison Rieple (2008). Strategic Management–Theory and Application, Oxford University Press, New Delhi.

 

References: 
  • Upendra Kachru: Strategic Management, Excel books
  • Arthur A. Thompson Jr. and A.J. Strickland: Strategic Management –Concepts and Cases, McGraw-Hill Companies
  • Lawrence R. Jauch& William F. Glueck: Business Policy and Strategic Management (Mcgraw Hill Series in Management)

 

E- Resources:

 

JOURNALS

  • Journal of Strategic Human Resource Management, http:// sagepub.com
  • Journal of Operations and Strategic Planning, http:// sagepub.com

 

Academic Year: 
2023-2024
  • Printer-friendly version
  • PDF version