Business Environment

Paper Code: 
24CBSG113
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to develop understanding of business environment strategies to take appropriate decision related with various business scenario.

 

Course Outcomes: 

Course

Learning Outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course Title

24CBSG113

 

Business Environment

(Theory)

 

 
  1. Examine the micro and macro factors affecting the business and important strategies to enhance the business operations. 
  2.  Evaluate Political and Legal framework under which the company operates.
  3. Determine the significance of natural environment and Technological Environment like IPR which affect the business. 
  4. Evaluate the Economic and Social factors like types of economic systems, NITI ayog, Social Audit and CSR and take appropriate decision related to various business scenario
  5. Analyze and evaluate the impact of Global Environment on (MNCs) with respect to globalization, trading blocks and trading organizations.
  6. Contribute effectively in course-specific interaction

Approach in teaching:

Interactive Lectures, Discussion, PPT, Sharing web links

 

Learning activities for the students:

Self-learning assignments, Role plays, presentation, case study discussions, Group Discussions.

 

 

 

CA Teat, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Individual and group projects

 

12.00
Unit I: 
Business Environment
  • Concept, Significance, and Nature of Business Environment – Internal, External, Micro and Macro, Environmental Analysis-Concept, Process, Limitation, Techniques of environmental analysis and 
  • Strategic Management (Porter’s five force model, Porter’s Value Chain, SWOT Analysis, Red-Blue Ocean Strategy and PESTLE)

 

12.00
Unit II: 
Political Environment and Legal Environment

        Political Environment

  • Three political institutions: Legislature, Executive and   Judiciary, Role   of   Government   –   Regulatory, Promotional and Entrepreneurial, Government’s responsibility to business, Business’s responsibility to Government,

         Legal Environment:-

  • Competition Act, FEMA (salient features)
12.00
Unit III: 
Natural Environment and Technological Environment

Natural Environment

  • Meaning and significance, Natural environmental factors affecting business, , The Environment Protection Act 1986(salient features), Sustainable Development

Technological Environment

  • Technology and competitive advantage, Transfer of technology and its problems, IPR – Patents, Trademark and Copyrights, Impact of technology on business and society (concept of Artificial Intelligence and Augmented

 

12.00
Unit IV: 
Economic & Socio-Cultural Environment

Economic Environment

  • Concept and types of Economic systems, NITI Aayog, Functions and initiative

Socio-Cultural Environment

  • Social audit, Impact of culture on business, Cross-Cultural Business Environment – Importance and CSR-concept and importance
  • Government Policies related to business in Rajasthan

 

12.00
Unit V: 
Global Environment
  • MNCs – Meaning, Merits and Demerits of MNCs
  • Foreign Direct Investment – types, Highlights of current FDI Policy
  • Trade Organization- objectives and principles, implications for India, Trading Blocks-Meaning and Types

 

Essential Readings: 
  • Cherunilam, Francis, Business Environment and Policy, Himalaya Publishing House, Mumbai.
  • Mathew, M. J., Business Environment, RBSA Publishers, Jaipur
  • Jain, T.R., Trehan, Mukesh and Trehan, Ranju, Business Environment, V.K. India Enterprises

 

 

References: 
  • Worthington, Ian and Britton, Chris, The Business Environment, Prentice Hall.
  • Paul, Justin, Business Environment, Tata McGraw-Hill, New Delhi.
  • Aswathappa, K., Essentials of Business Environment, Himalaya Publishing House, Mumbai

 

e-RESOURCES:

 

REFERENCE JOURNALS:

  • Harvard Business Review
  • Indian Journal of Corporate Governance
  • Business Strategy
  • Indian Journal of Corporate Governance

 

Academic Year: 
2024-2025
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