BUSINESS ENVIRONMENT

Paper Code: 
CBSG 113
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

COURSE OUTCOMES (COs):

Course Outcome

Learning and teaching strategies

Assessment Strategies

CO 11:  Examine the micro and macro factors affecting the business and important strategies to enhance the business operations. 

CO 12: Analyze the Political and Legal framework under which the company operates.

CO 13: Determine the significance of natural environment and Technological Environment like IPR which affect the business. 

CO 14: Evaluate the Economic and Social factors like types of economic systems, NITI ayog

CO 15: Analyze and evaluate the impact of Global Environment on business with respect to globalization, trading blocks and trading organizations.

Approach in teaching:

Interactive Lectures, Discussion, PPT, Sharing web links

 

Learning activities for the students:

Self-learning assignments, Role plays, presentation, case study discussions, Group Discussions.

 

 

 

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Individual and group projects

 

12.00
Unit I: 

Business Environment                                                                                

  • Concept, Significance, and Nature of Business Environment – Internal, External, Micro and Macro, Environmental Analysis-Concept, Process, Limitation, Techniques of environmental analysis and 
  • Strategic Management (Porter’s five force model, Porter’s Value Chain, SWOT Analysis, Red-Blue Ocean Strategy and PESTLE)

 

12.00
Unit II: 

Political Environment and Legal Environment                                         

Political Environment

  • Three political institutions: Legislature, Executive and   Judiciary, Role   of   Government   –   Regulatory, Promotional and Entrepreneurial, Government’s responsibility to business, Business’s responsibility to Government,

      Legal Environment:-

  • Competition Act, FEMA (salient features)

 

12.00
Unit III: 

Natural Environment and Technological Environment

Natural Environment

  • Meaning and significance, Natural environmental factors affecting business, , The Environment Protection Act 1986(salient features), Sustainable Development

Technological Environment

  • Technology and competitive advantage, Transfer of technology and its problems, IPR – Patents, Trademark and Copyrights, Impact of technology on business and society (concept of Artificial Intelligence and Augmented

 

12.00
Unit IV: 

Economic & Socio-Cultural Environment

Economic Environment

  • Concept and types of Economic systems, NITI Aayog, Functions and initiative

Socio-Cultural Environment

  • Social audit, Impact of culture on business, Cross-Cultural Business Environment – Importance and CSR-concept and importance

Government Policies related to business in Rajasthan

12.00
Unit V: 

Global Environment

  • MNCs – Meaning, Merits and Demerits of MNCs
  • Foreign Direct Investment – types, Highlights of current FDI Policy
  • Trade Organization- objectives and principles, implications for India, Trading Blocks-Meaning and Types

 

Essential Readings: 
  • Cherunilam, Francis, Business Environment and Policy, Himalaya Publishing House, Mumbai.
  • Mathew, M. J., Business Environment, RBSA Publishers, Jaipur
  • Jain, T.R., Trehan, Mukesh and Trehan, Ranju, Business Environment, V.K. India Enterprises

 

References: 
  • Worthington, Ian and Britton, Chris, The Business Environment, Prentice Hall.
  • Paul, Justin, Business Environment, Tata McGraw-Hill, New Delhi.
  • Aswathappa, K., Essentials of Business Environment, Himalaya Publishing House, Mumbai

 

e-RESOURCES:

 

JOURNALS:

  • Harvard Business Review
  • Indian Journal of Corporate Governance
  • Business Strategy
  • Indian Journal of Corporate Governance

 

 

 

 

Academic Year: 
2023-2024
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