Business Environment

Concept, Significance, and Nature of Business Environment – Internal , External, Micro and Macro; Environmental Analysis-Concept, Process, Limitation, Techniques of environmental analysis and Strategic Management (Porter’s five force model, Porter’s Value Chain, SWOT Analysis, Red-Blue ocean Strategy and PESTLE);

Economic Environment: Concept and types of Economic systems, Industrial policy 1991 (Industrial Licensing, Foreign Investment, Foreign Technology Agreements, Public Sector Policy and MRTP Act); NITI Aayog, Functions and initiative;

   Legal Environment: Competition Act, FEMA (salient features)

Natural Environment: Meaning and significance, Natural environmental factors affecting business, The Environment Protection Act 1986(salient features); Sustainable Development

 Technological Environment: Technology and competitive advantage, Transfer of   technology and its problems, IPR – Patents, Trademark and Copyrights. Impact of   technology on business and society (concept of Artificial Intelligence and   Augmented  Reality)

Political Environment: Three political institutions: Legislature, Executive and   Judiciary,   Role   of   Government   –   Regulatory,    Promotional  and Entrepreneurial, Government’s responsibility to business, Business’s responsibility to Government;

  Socio-Cultural Environment: Corporate Governance – Concept, Principles and         Importance, Social audit, impact of culture on business-Cross-Cultural Business       Environment – Importance and impact.

MNCs – Meaning, Merits and Demerits of MNCs, Foreign Direct Investment – types, highlights of current FDI Policy; Trade Organization- objectives and principles, implications for India; Trading Blocks-Meaning and types.