Business Environment

Paper Code: 
BSG 322
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

 The course will enable students to -

  1. Acquaint the students with knowledge of environmental forces and factors influencing the business operations.
  2. Make the students understand the influence of environmental variables on the business.

 

COURSE OUTCOMES (Cos):

 

Course

Learning outcome (at course level)

Learning and teaching strategies

Assessment Strategies

Paper Code

Paper Title

BSG322

Business Environment 

(Theory)

The students will be able to –

 

CO54: To  make aware the students about the concept of Business Environment along with  Internal & External environment Economic & Non-economic environment, Changing Dimensions of Business Environment and Environment scanning & Monitoring.

CO55: To give insight to students about the Economic Environment of Business, features of Indian Economy, Impact of Liberalisation & Privatisation on Indian Economy and various policies  like Industrial Policy of 1991, Monetary Policy, Fiscal Policy, EXIM Policy and Multinational corporations, Foreign collaboration

CO56: To provide students thorough knowledge of Political & Legal environment of business like Business & Law, Licensing Policy & Consumer Protection act, FEMA, Role & Functions of Regulatory bodies and  Financial Environment of business

CO57: To equip the students about the Socio-Cultural environment of business,Types of Social Organisations, social responsibility , Relevance of social values & attitudes in management , Society & Problem of uneven distribution of Income.

CO58: Understand the Technological Environment and its various Components like Technology, Competitive advantage and technology  Globalisation and growth of Multinational Corporations (MNC)

Approach in teaching:

 

PPT, Interactive Lectures, Discussion

 

Learning activities for the students:

 

Self- learning assignments, quiz, plays, presentation, Real life examples from newspapers, business magazines and web sources. case study discussions. 

Class test, Semester end examinations, Role plays , Assignments, Presentation, Individual and group projects

 

18.00
Unit I: 

The Concept of Business Environment: Meaning, Nature, significance, Scope. Internal &External environment, Economic& Non-economic environment, Changing Dimensions of Business Environment, Environment scanning & Monitoring.

18.00
Unit II: 

Economic Environment of Business: Main features of Indian Economy, Impact of Liberalisation & Privatisation on Indian Economy, Industrial Policy of 1991, Monetary Policy, Fiscal Policy, EXIM Policy, Multinational corporations, Foreign collaborations. Industrial Sickness.

18.00
Unit III: 

Political & Legal environment of business: Business & Law, Licensing Policy & Consumer Protection act, FEMA, Role & Functions of Regulatory bodies: SEBI, TRAI, IRDA, RBI. Financial Environment of business: Financial system- commercial banks, financial institutions, NBFC’s.

18.00
Unit IV: 

Socio-Cultural environment of business: Types of Social Organisations, social responsibility of business, Impact of foreign culture, social audit, Corporate governance, Relevance of social values & attitudes in management or business. Dualism in Indian Society & Problem of uneven distribution of Income.

18.00
Unit V: 

Technological Environment: Components of Technology, Technology transfer, Technology and globalization, Competitive advantage and technology. International Environment: Globalisation and growth of Multinational Corporations (MNC).

Essential Readings: 

1. Cherunilam, Francis, Business Environment and Policy, Himalaya Publishing House, Mumbai.

2. Mathew, M. J., Business Environment, RBSA Publishers, Jaipur

3. Jain, T.R., Trehan, Mukesh and Trehan, Ranju, Business Environment, V.K. India Enterprises.

4. Shukla, M.B, Business Environment, Taxmans, New Delhi,

5. Salim, Shaikh, Sahu, Jaydev, Business Environment, Pearson Education, Mumbai,.

References: 
  1. Worthington, Ian and Britton, Chris, The Business Environment, Prentice Hall.
  2. Paul, Justin, Business Environment, Tata McGraw-Hill, New Delhi.
  3. Aswathappa, K., Essentials of Business Environment, Himalaya Publishing House, Mumbai.
  4. Capon Claire, Business Environment, Prentice Hall, Mumbai.
  5. Ahmad Faisal, Business Environment, Prentice Hall, Mumbai.

 

Note: Latest edition of the readings may be used.

Facilitating the achievement of Course Learning Outcomes

S. No.

Course Learning Outcomes

Teaching and Learning Activity

1

Understand how Business Environment is the most important aspect of any business. To be aware of the ongoing changes in internal and external environment not only helps the business to adapt to these changes but also to use them as opportunities

Lecture cum Discussion (Tool - PowerPoint presentation)

2

Describe the Impact of Liberalization, Privatization  on Indian economy between country and within- country. Apply the knowledge of various policies to better understand the economic environment of business

 

 

Lecture cum Discussion (Tool - PowerPoint presentation)

3

Identify the relationship of political and legal environment on business. Apply the knowledge of various policies to better understand the political environment of business

 

Lecture cum Discussion (Tool - PowerPoint presentation)

4

Understand the impact of socio- cultural environment on business. Identify the relationship of corporate governance, social responsibility and foreign culture on business

 

Role playing on csr

5

Apply the knowledge of recent trends going in technological environment on business. Study the impact of technology on growth of business

 

Lecture cum Discussion (Tool - PowerPoint presentation)
 

*Students will be continuously assessed on the basis of Quiz, Presentations and Assignments.

 

Academic Year: 
2020-2021
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