Business Environment

Paper Code: 
BSG 316
Credits: 
03
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 

Course Objectives:

To be able to operate business in the corporate arena, knowledge of the environmental forces and factors influencing the business operations is vital. This course has been designed to help the students identify these environmental variables and understand their influence on the business.

Course Outcome(COs):

 

Course

Learning Outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Paper Code

Paper Title

BSG 316

Business environment
  1. Understand the micro and macro factors affecting the business and important strategies to enhance the business operations. 
  2. To make the student understand the  Economic and Legal framework under which the company operates. 
  3. To explain the significance of natural environment and Technological Environment like IPR which affect the business. 
  4. To explain the Political and social factors like role of government, legislations and corporate governance
  5. To acquaint the students about the  Global Environment with respect to globalisation, trading blocks and trading organisations

 

Approach in teaching

 

Interactive Lectures

Group Discussions

Assignments

PPT Presentations

Case Studies

Learning activities for the students:

 

Reading assignments.

 

 

Class Test

Quiz

Assignments

Observation

 

11.00

Business Environment

Concept, Significance, and Nature of Business Environment – Internal , External, Micro and Macro; Environmental Analysis-Concept, Process, Limitation, Techniques of environmental analysis and Strategic Management (Porter’s five force model, Porter’s Value Chain, SWOT Analysis, Red-Blue ocean Strategy and PESTLE)

9.00

Economic Environment and Legal Environment

 

Economic Environment: Concept and types of Economic systems, Industrial policy 1991 (Industrial Licensing, Foreign Investment, Foreign Technology Agreements, Public Sector Policy and MRTP Act); NITI Aayog, Functions and initiative;

Legal Environment: Competition Act, FEMA (salient features)

9.00

Natural Environment and Technological Environment

Natural Environment: Meaning and significance, Natural environmental factors affecting business, The Environment Protection Act 1986(salient features); Sustainable Development

Technological Environment: Technology and competitive advantage, Transfer of technology and its problems, IPR – Patents, Trademark and Copyrights. Impact of technology on business and society (concept of Artificial Intelligence and Augmented Reality)

9.00

Political Environment and Socio-Cultural Environment

Political Environment: Three political institutions: Legislature, Executive and   Judiciary,   Role   of   Government   –   Regulatory,    Promotional  and Entrepreneurial, Government’s responsibility to business, Business’s responsibility to Government;

Socio-Cultural Environment: Corporate Governance – Concept, Principles and Importance, Social audit, impact of culture on business-Cross-Cultural Business Environment – Importance and impact.

7.00

Global Environment

MNCs – Meaning, Merits and Demerits of MNCs, Foreign Direct Investment – types, highlights of current FDI Policy; Trade Organization- objectives and principles, implications for India; Trading Blocks-Meaning and types.

Essential Readings: 
  • Cherunilam, Francis, Business Environment and Policy, Himalaya Publishing House, Mumbai.
  • Mathew, M. J., Business Environment, RBSA Publishers, Jaipur
  • Jain, T.R., Trehan, Mukesh and Trehan, Ranju, Business Environment, V.K. India Enterprises

 

References: 
  • Worthington, Ian and Britton, Chris, The Business Environment, Prentice Hall.
  • Paul, Justin, Business Environment, Tata McGraw-Hill, New Delhi.
  • Aswathappa, K., Essentials of Business Environment, Himalaya Publishing House, Mumbai.

 

Academic Year: 
2020-2021
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