Business Environment

Paper Code: 
MMM 124
Credits: 
04
Contact Hours: 
60.00
Objective: 

This paper helps to understand the overall business environment and evaluate its various components in business decision making.

12.00
Unit I: 

The concept, significance and nature of Business Environment. Environment Scanning: meaning, nature , scope and process of environmental scanning, Interaction between internal and external environments. Globalization trends and challenges, Social responsibility and business ethics.

12.00
Unit II: 

Political environment- Types of political systems Economic aspect of Indian constitution, preamble ,directive principles, fundamental rights, centre state legislation.

12.00
Unit III: 

Economic environment- concept and features of various economic systems, impact of liberalisation and privatization on Indian economy, New Industrial policy and industrial licensing, monetary and fiscal policies, credit market, money market and capital market- nature and constituents, Sebi (objective, guidelines for issue of share and debentures)

12.00
Unit IV: 

Legal Environment- Company Regulatory Legislations in India, FEMA, EXIM Policy ,Consumer Protection Act 1986, Right to Information Act 2005, Competition Laws, IPR(general concept)

12.00
Unit V: 

Technological Environment and international enviorment – source of technological dynamics, appropriate technology, technology adaption –globalization, transfer of technology,WTO(main provision and functions)

Essential Readings: 

1. Justin Paul, Business Environment, Tata McGraw Hill Publishing Co. Ltd., 2008 2. Francis Cherunillam, Business Environment, Himalaya Publishing House.V. 3. Shaikh Saleem, Business Environment, Pearson Education, 2009

References: 

1. K. Chidambaram and V. Alagappan, Business Environment, Vikas Publication House Pvt Ltd, 2009 2. Neelamegam, Business Environment

Academic Year: 
2018-2019
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