Business Communication

Paper Code: 
24CBSG611
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to develop effective communication skills to enhance professional relationships, convey ideas clearly, and achieve organizational objectives.

 

 

Course Outcomes: 

Course

Learning Outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course Title

24CBSG611

 

Business Communication

(Theory)

 

CO193: Evaluate and apply business communication principles, types and techniques across diverse professional contexts.

CO194: Develop communication skills necessary for successful business operations.

CO195: Draft external business correspondence documents.

CO196: Prepare reports and various documents of internal business correspondence.

CO197: Apprise with e-correspondence and modern communication media necessary to engage effectively in online interactions.

CO198: Contribute effectively in course-specific interaction

Approach in teaching:

Interactive Classroom lectures, Assignments, PowerPoint presentations, Videos, Sharing reference reading materials and web links.

 

Learning activities for the students:

Case studies, Role plays, Student presentation, Group Discussions

Quiz

Class Test

Assignments

Observation

Oral and PPT presentations

CA Exam 

Semester End Examination

 

14.00
Unit I: 
Introduction to Business Communication
  • Features, Objectives, Functions & Importance
  • Process
  • Principles of Effective Communication
  • Types of Communication: On the basis of flow (vertical, horizontal, diagonal), Form (verbal & non-verbal), Relations (formal & informal)
  • Barriers to Effective Communication (Physical/mechanical, Semantic, Organizational, Socio-Psychological) & Measures to Overcome the barriers

 

10.00
Unit II: 
Developing Communication Skills for Business
  • Effective Listening: Meaning, Active & passive listening, Advantages, Types, Barriers
  • Business Presentations
  • Public Speaking
  • Group discussion
  • Interviews

 

14.00
Unit III: 
Business Correspondence-I

EXTERNAL- Formal Correspondence:

  • Parts of a Business letter & their layout
  • Letters Written in Purchase transaction (enquiry, quotation, orders and acceptance, refusal, letters on incomplete or defective order)
  • Sales Letters
  • Problem letters (complaint, Claims and Adjustments, collection/dunning, concession)

Personnel:

  • Job Application letter, Preparing the Resume

 

12.00
Unit IV: 
Business Correspondence-II

INTERNAL

  • Memorandum, Office Order, Circular, Meeting, Notice, Agenda & Minutes.

 

REPORT WRITING
  • Meaning, Characteristics of a good Report, Importance
  • Types of Reports
  • Steps in Report Writing
  • Structure of a Report
  • Routine & Special Reports

 
 

 

10.00
Unit V: 
E-Correspondence & Modern Audio-Visual Media of Communication

·      E-Correspondence: Emails, Blogs, Chat Rooms, Discussion Forums, Social Networking, Online news releases.

·       E-mail etiquettes

·       Netiquettes

·       Modern Audio-Visual media of Communication: Significance

      Various Types of Modern audio-visual media of communication

Essential Readings: 
  • Bhatia,R.C., Business Communication,Ane Books Pvt. Limited, New Delhi
  • Raman,M. and Singh P., Business Communication, Oxford University Press, New Delhi
  • Kaul, Asha, Effective Business Communication, Prentice Hall of India, New Delhi
  • Gupta, C.B, Business Communication, Sultan Chand &Sons, New Delhi

 

References: 

·       Pal, Rajendra, Korlahalli, J. S., Essentials of Business Communication, S. Chand, New Delhi

·       Lesikar, Raymond Vincent, Business Communication: Theory and Application, Richard D. Irwin, Illinois.

·       Sinha K.K, Business Communication, Taxmann Publications Pvt. Ltd., New Delhi

e-RESOURCES

·       Madhukar R.K., Business Communication, Vikas Publishing House Pvt. Limited, Noida https://books.google.co.in/books?id=70h1DwAAQBAJ&printsec=copyright&redir_esc=y#v=onepage&q&f=false

REFERENCE JOURNALS

·       Prabhandan

·       Management Effigy

·       The Indian Journal of Commerce

 

Academic Year: 
2024-2025
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