Business Communication

Paper Code: 
BSG 612
Credits: 
3
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 

Communication is the key to successful business. It leads one to negotiate effectively and strike the right deal for the organization. This course provides insight into the technical and structural aspect of communication in business.

8.00

Business Communication: Objectives, Functions, Importance and Process. Principles & 7C’s of effective communication

9.00

Types of Communication: Formal & Informal, Vertical, Horizontal & Diagonal, Verbal & Non- Verbal, Individual & Group, Internal & External. 

8.00

Barriers to Communication (Physical, Semantic, Organisational& Socio-Psychological) & Measures to Overcome the Barriers.

Modern Audio -Visual Media of Communication: Importance & Types.

9.00

Applied business communication: Interviews, Group discussion , Presentation, Public speaking.

Resume Preparation: Essentials

11.00

Business Letters: Parts of a Business Letter, Format & Types Of Business Letters.

Report  Writing : Characteristics of a good Report, Importance & Types of Reports , Steps in Report Writing.

Essential Readings: 
  1. Pal, Rajendra, Korlahalli, J. S., Essentials of Business Communication, S.Chand, New Delhi
  2. Kaul, Asha, Effective Business Communication, Prentice Hall of India, New Delhi

 

References: 
  1. Dulek, Ronald E. and Fielder, John S., Principles of Business Communication, Macmilan Publishing Company, London.
  2. Gupta, C.B, Business Communication, Sultan Chand & Sons, New Delhi
  3. Lesikar, Raymond Vincent, Business Communication: Theory and Application, Richard D. Irwin, Illinois.

 

Academic Year: 
2019-2020
  • Printer-friendly version
  • PDF version