BUSINESS COMMUNICATION

Paper Code: 
DBSG 602 A
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Outcomes (COs):

Course Outcomes

Learning and teaching strategies

Assessment Strategies

 
 

CO1: Identify the different types of business communication and application of each. 

CO2: Explore the various barriers to effective communication and devise strategies to overcome them. 

CO3: Develop effective listening & speaking skills so as to comprehend to instructions, become a critical listener and   and deliver effective business presentations. 

CO4: Compose different types of business correspondence, enhance writing skills and have knowledge of various types of formal and informal communication generally employed in work spaces.

CO5: Apprise with e-correspondence taking place in business organizations and the various modern audio-visual tools available for communication.

Approach in teaching:

Interactive Classroom lectures, Assignments, PowerPoint presentations, Videos, Sharing reference reading materials and web links.

 

 

Learning activities for the students:

Case studies, Role plays, Student presentation, Group Discussions

Quiz

Class Test

Assignments

Observation

Oral and PPT presentations

CA Exam 

Semester End Examination

  

 

 

14.00
Unit I: 
Introduction to Business Communication

·       Features, Objectives, Functions & Importance

·       Process

·       Principles of Effective Communication

·       Types of Communication: On the basis of flow (vertical, horizontal, diagonal), Form (verbal & non-verbal), Relations (formal & informal)

·       Barriers to Effective Communication (Physical/mechanical, Semantic, Organizational, Socio-Psychological) & Measures to Overcome the barriers

         Practical- Case Study Analysis on Communication

10.00
Unit II: 
Developing Communication Skills for Business:
  • Effective Listening: Meaning, Active & passive listening, Advantages, Types, Barriers
  • Business Presentations
  • Public Speaking
  • Group discussion
  • Interviews

              Practical- Role Play on Public Speaking

 

14.00
Unit III: 
Business Correspondence-I

EXTERNAL- Formal Correspondence:

  • Parts of a Business letter & their layout
  • Letters Written in Purchase transaction (enquiry, quotation, orders and acceptance, refusal, letters on incomplete or defective order)
  • Sales Letters
  • Problem letters (complaint, Claims and Adjustments, collection/dunning, concession)

Personnel:

  • Job Application letter, Preparing the Resume

Practical- Preparation of Resume

 

12.00
Unit IV: 
Business Correspondence-II

INTERNAL

·       Memorandum, Office Order, Circular, Meeting, Notice, Agenda & Minutes.

             REPORT WRITING

  • Meaning, Characteristics of a good Report, Importance
  • Types of Reports
  • Steps in Report Writing
  • Structure of a Report
  • Routine & Special Reports

 Practical- Preparation of report on any business/University event

10.00
Unit V: 
E-Correspondence & Modern Audio-Visual Media of Communication:

                                                           

  • E-Correspondence: Emails, Blogs, Chat Rooms, Discussion Forums, Social Networking, Online news releases.
  • E-mail etiquettes
  • Netiquettes
  • Modern Audio-Visual media of Communication: Significance
  • Various Types of Modern audio-visual media of communication

            Practical- Creation of LinkedIn Profile

 

Essential Readings: 
  • Bhatia,R.C., Business Communication,Ane Books Pvt. Limited, New Delhi
  • Raman,M. and Singh P., Business Communication, Oxford University Press, New Delhi
  • Kaul, Asha, Effective Business Communication, Prentice Hall of India, New Delhi
  • Gupta, C.B, Business Communication, Sultan Chand & Sons, New Delhi

 

 

References: 

·         Pal, Rajendra, Korlahalli, J. S., Essentials of Business Communication, S. Chand, New Delhi

·         Lesikar, Raymond Vincent, Business Communication: Theory and Application, Richard D. Irwin, Illinois.

·         Sinha K.K, Business Communication, Taxmann Publications Pvt. Ltd., New Delhi

 

e-RESOURCES

·         Madhukar R.K., Business Communication, Vikas Publishing House Pvt. Limited, Noida https://books.google.co.in/books?id=70h1DwAAQBAJ&printsec=copyright&redir_esc=y#v=onepage&q&f=false

 

JOURNALS

·       Prabhandan

·       Management Effigy

·       The Indian Journal of Commerce

 

 

 

Academic Year: 
2023-2024
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