Business Communication

Paper Code: 
BSR 612
Credits: 
3
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 

The objective of this course is to provide an insight into the technical and structural aspect of communication in business. The students will be equipped with the essential skills of communication which is an important element for successful functioning of a business.

 

Course

Learning Outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Paper Code

Paper Title

BSR 612

Business Communication

CO 200 Understand the essential concepts like importance, principles & process of effective business communication. 

 

CO 201 Identify and understand the different types of business communications and application of each. 

 

CO 202 Explore and understand the various barriers to effective communication and strategies to overcome them . 

CO 203  Develop and deliver effective business presentations. 

 

CO 204 Demonstrate a good understanding of effective business writing

Interactive Lectures

Group Discussions

Assignments

PPT Presentations

Quiz Class Test

Assignments

Observation

CA Exam 

Semester End Examination

 

 

8.00

Business Communication: Objectives, Functions, Importance and Process. Principles & 7C’s of effective communication

9.00

Types of Communication: Formal & Informal, Vertical, Horizontal & Diagonal, Verbal & Non- Verbal, Individual & Group, Internal & External.

8.00

Barriers to Communication (Physical, Semantic, Organisational& Socio-Psychological) & Measures to Overcome the Barriers. 

Modern Audio-Visual Media of Communication: Importance & Types.

9.00

Applied business communication:          Interviews,         Group discussion, Presentation, Public speaking.

Resume Preparation: Essentials

11.00

Business Letters: Parts of a Business Letter, Format & Types Of Business Letters. Report Writing: Characteristics of a Good Report, Importance & Types of Reports, Steps in Report Writing.

Essential Readings: 
  • Pal, Rajendra, Korlahalli, J. S., Essentials of Business Communication, S.Chand, New Delhi
  • Kaul, Asha, Effective Business Communication, Prentice Hall of India, New Delhi
References: 
  • Dulek, Ronald E. and Fielder, John S., Principles of Business Communication, Macmilan Publishing Company, London.
  • Gupta, C.B, Business Communication, Sultan Chand & Sons, New Delhi
  • Lesikar, Raymond Vincent, Business Communication: Theory and Application, Richard D. Irwin, Illinois.
Academic Year: 
2021-2022
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