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Business Communication
The objective of this course is to provide an insight into the technical and structural aspect of communication in business. The students will be equipped with the essential skills of communication which is an important element for successful functioning of a business.
Course Outcomes (COs):
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Course |
Learning outcome (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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Paper Code |
Paper Title |
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COM 602 |
Business Communication |
CO200The students would be able to understand the essential concepts like importance, principles & process of effective business communication. CO 201To identify and understand the different types of business communications and application of each. CO 202To identify the various barriers to effective communication and strategies to overcome them . CO 203The students would learn to develop and deliver effective business presentations.
CO 204The students would be able to demonstrate a good understanding of effective business writing |
Interactive Lectures Group Discussions Assignments PPT Presentations
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Class Test Quiz Assignments Observation CA Exam Semester End Examination
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Business Communication : Objectives, Functions, Importance and Process. Principles & 7C’s of effective communication
Types of Communication: Formal & Informal, Vertical, Horizontal & Diagonal, Verbal & Non- Verbal, Individual & Group, Internal & External.
Barriers to Communication (Physical, Semantic, Organisational & Socio-Psychological) & Measures to Overcome the Barriers. Modern Audio -Visual Media of Communication: Importance & Types.
Applied business communication: Interviews, Group discussion , Presentation, Public speaking. Resume Preparation: Essentials
Business Letters : Parts of a Business Letter, Format & Types Of Business Letters. Report Writing : Characteristics of a good Report, Importance & Types of Reports , Steps in Report Writing
1. Pal, Rajendra, Korlahalli, J. S., Essentials of Business Communication, S.Chand, New Delhi 2. Kaul, Asha, Effective Business Communication, Prentice Hall of India, New Delhi
1. Dulek, Ronald E. and Fielder, John S., Principles of Business Communication, Macmilan Publishing Company, London. 2. Mathew, M. J., Business Communication, RBSA Publishers, Jaipur 3. Lesikar, Raymond Vincent, Business Communication: Theory and Application, Richard D. Irwin, Illinois, 1976.
