Coming soon
Application of Research
This course will enable the students to learn basic concepts of research and develop a base of using softwares like Ms. Excel and SPSS for research.
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Course |
Course Outcomes |
Learning and teaching strategies |
Assessment Strategies |
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COURSE CODE |
Course Title |
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25DBSG811
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Application of Research (Theory)
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CO 283: Specify sampling in research and its methods. CO 284: Outline concept of measurement, scaling, tabulation and coding. CO 285: Design Parametric Tests for large and small samples. CO 286: Cultivate basis for applying Non- Parametric Tests. CO 287: Layout the format of a research report, its contents and annexures. CO 288: Contribute effectively in course-specific interaction.
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Approach in teaching: Class room Lecture (Theory/ Using Power Point Presentation) /Discussions
Learning activities for the students:
Group Discussions/ Class Presentation |
Class participation, tutorial assignments and presentations, class tests, C A Test, Semester End Exams. |
· Meaning of Census and Sample.
· Characteristics of a good Sample, Need for Sample
· Methods of Sampling- Random Sampling Methods- Simple Random Sampling, Stratified Sampling, Systematic Sampling and Multi-stage Sampling. Non-Random Sampling- Judgment or Purposive Sampling, Convenience Sampling, Cluster Sampling and Sequential Sampling.
· Measurement: Primary scales of Measurement -Nominal, Ordinal, Interval & Ratio.
· Scaling : Meaning, Scaling Techniques, Tests of sound measurement
· Tabulation and Coding : concept, meaning
· Test of Significance for Large and Small samples.
· F-test, T-Test, Regression Analysis
· Chi-Square Test, Wilcoxon Signed Rank Test, Friedman Test, Kruskal-Wallis Test, Mann-Whitney Test, Correlation Analysis
· Need, Layout and Format
· Types of Reports, Precautions for writing research reports
· Bibliography, Webliography and Citation using American Psychological Association (APA), Oxford, Harvard, MLA, American Sociological Association (ASA) of Research Papers and Books.
ESSENTIAL READINGS
· Malhotra, Naresh K., Marketing Research: An applied orientation, Pearson Education, New Delhi, 4thed.
· Beri, G.C., Marketing Research, Tata McGraw Hill, New Delhi, 3rded.
· Zikmund, Babin & Carr: Business Research Methods, South-Western.
· Cooper & Schindler: Business Research Methods McGraw-Hill Education
· Bhatnagar, G.L., Research Methods and Measurements in Behavioural and Social Sciences, Agri. Cole Publishing Academy, New Delhi
SUGGESTED READINGS
· Tull, Donald S. and Hawkins, Del I., Marketing Research: Measurement and Method, Prentice-Hall of India, NewDelhi
· Mishra, M.N., Modern Marketing Research, Himalaya Publishing House,Mumbai.
· Luck, David and Rubin, Donald S., Marketing Research, Prentice-Hall of India, NewDelhi
· Dwivedi, R.S., Research Methods in Behavioural Sciences, Macmillan India, Delhi
· Kothari C R, “Research Methodology Methods & Techniques”, New Age International publisher, New Delhi
· Agarwal, J.C., Educational Research- An Introduction, Arya Book Depot, New Delhi.
· Best, J.W., Research in Education, Prentice Hall of India, New Delhi.
· Chandra, S.S. and Sharma, R.K., Research in Education, Atlantis Publishers, New Delhi
e-RESOURCES
· https://www.google.co.in/books/edition/Essentials_of_Business_Research/s...
· https://www.google.co.in/books/edition/Research_Methodology/a3PwLukoFlMC...
· Bajpai ,Marketing Research - Elibrary.in.pearson.com
· Malhotra, Marketing Research - Elibrary.in.pearson.com
REFERENCE JOURNALS
· Jindal Journal of Business Research
· Journal of Business Research
· Business Perspective and Research
· IIS Journal of Commerce & Management
· Indian Journal of Applied Research
