Apply Online
IIS University

Admissions

It is a University which is committed to excellence and overall development of the student and one where talent is nurtured and honed in the best possible manner. Come, be a part of our never-ending journey of accomplishments and accolades.

Psychometric Counselling Tele-Counselling E-mail Counselling Subject Counselling International Admissions
Placement Placements Go Down
Life@IIS Univ Life@IIS Univ Go Down
Academics Go Down
Research Go Down
About-Us Go Down
University Status

Admissions

It is a University which is committed to excellence and overall development of the student and one where talent is nurtured and honed in the best possible manner. Come, be a part of our never-ending journey of accomplishments and accolades.

Read More

Placements

Excellent education not only imparts knowledge, but also paves the way for a promising and successful career. The Placement Cell at The IIS University has numerous success stories to narrate in this regard...

Read More

Life@IIS Univ

Life @ IISU is nothing less than a kaleidoscope of myriad hues; complete with vibrant events and memorable occasions to cherish for a lifetime.

Read More

Academics

Taking the age-old tradition of enlightenment through education forward, The IIS University - in its continuous pursuit of excellence - firmly believes that an institution’s academic profile determines its worth and value. Therefore, on offer are a wide variety of both conventional and contemporary programmes of study.

Read More

Research

To stimulate curiosity and cater to the global needs of a dynamic education, The IIS University - since inception - has been promoting and encouraging research-based experiential learning among all its students.

Read More

About Us

The IIS University, with its perfect amalgamation of innovation, inspiration and synergy, aims to be a model institution for students across disciplines and programmes.

Read More
IIS Univ
  • Admissions

    It is a University which is committed to excellence and overall development of the student...

  • Placements

    Excellent education not only imparts knowledge, but also paves the way for...

  • Life@IIS Univ

    Life @ IISU is nothing less than a kaleidoscope of myriad hues; complete with...

  • Academics

    Taking the age-old tradition of enlightenment through education forward,...

  • Research

    To stimulate curiosity and cater to the global needs of a dynamic education,...

  • About Us

    The IIS University, with its perfect amalgamation of innovation, inspiration...

IIS (Deemed to be University)

Gurukul Marg, SFS, Mansarovar, Jaipur 302020, (Raj.) India

Phone:- +91-141-2400160-61, 2397906-07,

Fax: 2395494,2781158, Toll Free No.: 1800 180 7750

Advertising Management | Business Studies

Advertising Management

Error message

  • Warning: ini_set(): Headers already sent. You cannot change the session module's ini settings at this time in drupal_environment_initialize() (line 691 of /home/iisunivac/public_html/includes/bootstrap.inc).
  • Warning: ini_set(): Headers already sent. You cannot change the session module's ini settings at this time in drupal_environment_initialize() (line 692 of /home/iisunivac/public_html/includes/bootstrap.inc).
  • Warning: ini_set(): Headers already sent. You cannot change the session module's ini settings at this time in drupal_environment_initialize() (line 693 of /home/iisunivac/public_html/includes/bootstrap.inc).
  • Warning: ini_set(): Headers already sent. You cannot change the session module's ini settings at this time in drupal_environment_initialize() (line 698 of /home/iisunivac/public_html/includes/bootstrap.inc).
  • Warning: ini_set(): Headers already sent. You cannot change the session module's ini settings at this time in drupal_environment_initialize() (line 702 of /home/iisunivac/public_html/includes/bootstrap.inc).
Paper Code: 
BSG 421
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

The course aims at imparting knowledge with respect to the functional aspect of advertising and the concepts, tools and techniques of Sales Promotion.

18.00
Unit I: 
Advertising:

Meaning, objectives, Classification of advertising, Functions of advertising.
Advertising Objectives, Advertising Process.

 

18.00
Unit II: 
Advertising Media:

 Media Types and Media mix, Media Selection, Scheduling, Planning and Strategy  
Message: Creativity in Advertising, Concept of Copy, Copy elements, Theme and Appeal, Copy Writing and Copy Research, Message: Design and Evaluation

 

18.00
Unit III: 

Economic and Social Aspects of Advertising.

18.00
Unit IV: 
Advertising Business:

 Ad agency, Types, Functions, Organization and structures, functional departments, selection of an Ad Agency, Agency-client relationship, Methods of remunerations to ad agency.
Ad Agency in India

 

18.00
Unit V: 

Measuring Advertising effectiveness, DAGMAR, Various Techniques (pre test and post test)
Ethical Issues in Advertising, Legal aspects of advertising.
Trends in Indian Advertising.

Essential Readings: 

1.  Chunawalla, S.A., Foundations of advertising Theory and Practice, Himalaya Publishing House Pvt. Ltd., Mumbai, 2009.
2.   Kazmi, S. H. H. and Batra, Satish K., Advertising & Sales Promotion, Excel Books, New Delhi, 2008, 3rd ed.

 

References: 
  1. Murthy, S.N. and Bhojanna, U., Advertising An IMC perspective, Excel Books, New Delhi, 2007.
  2. Batra, Rajeev, Myers, John G. and Aaker, David A., Advertising management, Pearson Education, Delhi, 2006.
  3. Hackley, Chris, Advertising, Sage Publications India Pvt. Ltd., New Delhi, 2009.
Academic Year: 
2014-2015
  • Printer-friendly version