Group discussion on importance of Personal Selling and Services

The Department of Commerce (Business Studies), organised a group discussion in the Aaditya hall for the B.com (H) Business studies UG and PG students on the topic Importance of Personal selling and services. Various students participated in it and had put their best efforts.

Various sub topics on which discussion was done are as follows:

• Retail Human Resource management
• Customer Relationship management
• Service quality and marketing mix of financial services
• Aspects of personal selling

The coordinators of the activity were Dr. Aditi R Khandelwal and Dr. Shilpi Saxena.