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Admissions

It is a University which is committed to excellence and overall development of the student and one where talent is nurtured and honed in the best possible manner. Come, be a part of our never-ending journey of accomplishments and accolades.

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Excellent education not only imparts knowledge, but also paves the way for a promising and successful career. The Placement Cell at The IIS University has numerous success stories to narrate in this regard...

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Life @ IISU is nothing less than a kaleidoscope of myriad hues; complete with vibrant events and memorable occasions to cherish for a lifetime.

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Taking the age-old tradition of enlightenment through education forward, The IIS University - in its continuous pursuit of excellence - firmly believes that an institution’s academic profile determines its worth and value. Therefore, on offer are a wide variety of both conventional and contemporary programmes of study.

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To stimulate curiosity and cater to the global needs of a dynamic education, The IIS University - since inception - has been promoting and encouraging research-based experiential learning among all its students.

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The IIS University, with its perfect amalgamation of innovation, inspiration and synergy, aims to be a model institution for students across disciplines and programmes.

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IIS Univ
  • Admissions

    It is a University which is committed to excellence and overall development of the student...

  • Placements

    Excellent education not only imparts knowledge, but also paves the way for...

  • Life@IIS Univ

    Life @ IISU is nothing less than a kaleidoscope of myriad hues; complete with...

  • Academics

    Taking the age-old tradition of enlightenment through education forward,...

  • Research

    To stimulate curiosity and cater to the global needs of a dynamic education,...

  • About Us

    The IIS University, with its perfect amalgamation of innovation, inspiration...

IIS (Deemed to be University)

Gurukul Marg, SFS, Mansarovar, Jaipur 302020, (Raj.) India

Phone:- +91-141-2400160-61, 2397906-07,

Fax: 2395494,2781158, Toll Free No.: 1800 180 7750

Business Studies - Semester IV https://business.iisuniv.ac.in/semester/semester-iv en Money and Banking https://business.iisuniv.ac.in/courses/subjects/money-and-banking-4 <div class="field field-name-field-paper-code field-type-text field-label-inline clearfix"><div class="field-label">Paper Code:&nbsp;</div><div class="field-items"><div class="field-item even">25EBSG 416</div></div></div><div class="field field-name-field-credits field-type-text field-label-inline clearfix"><div class="field-label">Credits:&nbsp;</div><div class="field-items"><div class="field-item even">3</div></div></div><div class="field field-name-field-periods field-type-number-decimal field-label-inline clearfix"><div class="field-label">Contact Hours:&nbsp;</div><div class="field-items"><div class="field-item even">45.00</div></div></div><div class="field field-name-field-maxmarks field-type-number-decimal field-label-inline clearfix"><div class="field-label">Max. Marks:&nbsp;</div><div class="field-items"><div class="field-item even">100.00</div></div></div><div class="field field-name-field-objective field-type-text-long field-label-above"><div class="field-label">Objective:&nbsp;</div><div class="field-items"><div class="field-item even"><p style="margin-left:32.15pt;"><strong>This course will equip students with essential knowledge of money, banking operations, innovative banking channels, and negotiable instruments, enhancing their understanding of financial systems and their functioning.</strong></p> <p> </p> </div></div></div><div class="field field-name-field-course-outcomes field-type-text-with-summary field-label-above"><div class="field-label">Course Outcomes:&nbsp;</div><div class="field-items"><div class="field-item even"><table border="1" cellpadding="0" cellspacing="0"> <tbody> <tr> <td colspan="2" style="width:153px;height:23px;"> <p align="center" style="margin-left:.5pt;"><strong>Course</strong></p> </td> <td rowspan="2" style="width:325px;height:23px;"> <p align="center" style="margin-left:76.95pt;"><strong>Course Outcomes (at course level)</strong></p> </td> <td rowspan="2" style="width:116px;height:23px;"> <p align="center" style="margin-left:13.85pt;"><strong>Learning and teaching strategies</strong></p> </td> <td rowspan="2" style="width:98px;height:23px;"> <p style="margin-left:14.2pt;"><strong>Assessment Strategies</strong></p> </td> </tr> <tr> <td style="width:84px;height:29px;"> <p style="margin-left:20.1pt;"><strong>Course </strong><strong>Code</strong></p> </td> <td style="width:69px;height:29px;"> <p style="margin-left:15.7pt;"><strong>Course </strong><strong>Title</strong></p> </td> </tr> <tr> <td style="width:84px;height:343px;"> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p style="margin-left:5.35pt;"><strong>25EBSG416</strong></p> </td> <td style="width:69px;height:343px;"> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p align="center" style="margin-left:3.95pt;"><strong>Money </strong><strong>and </strong><strong>Banking (Theory)</strong></p> </td> <td style="width:325px;height:343px;"> <p style="margin-left:5.45pt;"><strong>CO139: </strong>Critically evaluate the importance of money and various other instruments used as near money instruments principles of note issue.</p> <p style="margin-left:5.45pt;"><strong>CO140: </strong>Comprehend various factors affecting the demand and supply of money in an economy and evaluate various policy measures adopted by the central bank to manage the money supply.</p> <p> </p> <p style="margin-left:5.45pt;"><strong>CO141: </strong>To develop relevant knowledge about the Indian banking system and Compare the Different Types Of Products And Services.</p> <p> </p> <p style="margin-left:5.45pt;"><strong>CO142: </strong>Differentiate between various innovative banking channels and to select the appropriate payment mechanism for the effective transfer of funds.</p> <p> </p> <p style="margin-left:5.45pt;"><strong>CO143: </strong>Analyze the features of various negotiable instruments used in banking and to evaluate their role in effective fund transfer and discharge of debt obligation <strong>CO144:  </strong>Contribute    effectively     in                course-specific interaction</p> </td> <td style="width:116px;height:343px;"> <p style="margin-left:5.35pt;"><strong>Approach</strong><strong>                      in teaching</strong>: Lectures, Discussions, power point presentations.</p> <p> </p> <p style="margin-left:5.35pt;"><strong>Learning </strong><strong>activities for the students:</strong></p> <p style="margin-left:5.35pt;">Self-learning assignments, group            projects,</p> <p style="margin-left:5.35pt;">Project              reports, Seminar presentation,</p> </td> <td style="width:98px;height:343px;"> <p style="margin-left:5.3pt;">Class               tests, Semester            end examinations, Quiz,          Solving problems              in tutorials, Assignments, Presentation, Individual and group projects</p> </td> </tr> </tbody> </table> <p> </p> </div></div></div><div class="field field-name-field-unit1hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">9.00</div></div></div><div class="field field-name-field-unit1title field-type-text field-label-above"><div class="field-label">Unit I:&nbsp;</div><div class="field-items"><div class="field-item even">Money:</div></div></div><div class="field field-name-field-unit1description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td style="width:488px;height:80px;"> <p style="margin-left:2.5pt;"><strong> </strong></p> <p style="margin-left:38.45pt;">·         Meaning, Types, Functions, Importance, and Evils of Money.</p> <p style="margin-left:38.45pt;">·         Money and a Near Money- comparison.</p> <p style="margin-left:38.45pt;">·         Concept of Velocity and Value of Money.</p> <p style="margin-left:38.45pt;">·         Functions of RBI</p> </td> <td style="width:166px;height:80px;"> </td> </tr> </tbody> </table> <p> </p> <p> </p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td style="width:594px;height:65px;"> <p style="margin-left:2.5pt;"> </p> </td> <td style="width:57px;height:65px;"> </td> </tr> <tr> <td style="width:594px;height:80px;"> </td> <td style="width:57px;height:80px;"> <p style="margin-left:5.35pt;"> </p> </td> </tr> </tbody> </table> <p style="margin-left:31.4pt;"> </p> <p style="margin-left:31.4pt;"> </p> </div></div></div><div class="field field-name-field-unit2hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">9.00</div></div></div><div class="field field-name-field-unit2title field-type-text field-label-above"><div class="field-label">Unit II:&nbsp;</div><div class="field-items"><div class="field-item even">Demand and Supply of Money</div></div></div><div class="field field-name-field-unit2description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td style="width:488px;height:80px;"> <p style="margin-left:2.5pt;"> </p> </td> <td style="width:166px;height:80px;"> <p align="right"><strong> </strong></p> </td> </tr> <tr> <td style="width:488px;height:87px;"> <p style="margin-left:2.5pt;"> </p> <p style="margin-left:38.45pt;">·         Factors affecting the demand and supply of money.</p> <p style="margin-left:41.25pt;">·           Supply of Money- Narrow Money and Broad Money.</p> <p style="margin-left:38.45pt;">·         Velocity and Value of Money.</p> <p style="margin-left:38.45pt;">·         Monetary Policy</p> </td> <td style="width:166px;height:87px;"> </td> </tr> </tbody> </table> <p> </p> <p> </p> <p style="margin-left:31.4pt;"> </p> </div></div></div><div class="field field-name-field-unit3hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">9.00</div></div></div><div class="field field-name-field-unit3title field-type-text field-label-above"><div class="field-label">Unit III:&nbsp;</div><div class="field-items"><div class="field-item even">Banks-</div></div></div><div class="field field-name-field-unit3description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td style="width:488px;height:87px;"> <p style="margin-left:2.5pt;"> </p> <p style="margin-left:38.45pt;">·         Meaning, Types of Banks, Functions.</p> <p style="margin-left:38.45pt;">·         Banking Products and Services –Types of Deposits, and Loan</p> <p style="margin-left:38.5pt;">·         Banker Customer Relationship.</p> <p style="margin-left:38.5pt;">·         Banker’s rights and duties, garnishee order.</p> </td> <td style="width:166px;height:87px;"> </td> </tr> </tbody> </table> <div style="clear:both;"> </div> <p> </p> <p> </p> <p> </p> <p style="margin-left:31.4pt;"> </p> </div></div></div><div class="field field-name-field-unit4hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">9.00</div></div></div><div class="field field-name-field-unit4title field-type-text field-label-above"><div class="field-label">Unit IV:&nbsp;</div><div class="field-items"><div class="field-item even">Innovative Banking</div></div></div><div class="field field-name-field-unit4description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><div style="clear:both;"> </div> <p> </p> <p> </p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td style="width:594px;height:65px;"> <p style="margin-left:38.5pt;">·         Channels of Banking - ATM, internet, mobile, phone banking, POS</p> <p style="margin-left:38.5pt;">·         Payment mechanism of Banks - cheques, demand drafts, plastic cards NEFT, RTGS, IMPS, SWIFT, ECS, payment wallets.</p> </td> <td style="width:57px;height:65px;"> <p> </p> </td> </tr> <tr> <td style="width:594px;height:80px;"> </td> <td style="width:57px;height:80px;"> </td> </tr> </tbody> </table> <p> </p> <p style="margin-left:31.4pt;"> </p> </div></div></div><div class="field field-name-field-unit5hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">9.00</div></div></div><div class="field field-name-field-unit5title field-type-text field-label-above"><div class="field-label">Unit V:&nbsp;</div><div class="field-items"><div class="field-item even">Negotiable Instruments </div></div></div><div class="field field-name-field-unit5description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><div style="clear:both;"> </div> <p> </p> <p> </p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td style="width:594px;height:80px;"> <p style="margin-left:38.45pt;">·         Promissory note, Bills of Exchange, and Cheque. - Concept, Feature, Parties, and Types.</p> <p style="margin-left:38.45pt;">·         <strong>Endorsement </strong>– Meaning and Types.</p> <p style="margin-left:38.5pt;">·         <strong>Presentment and acceptanc e: - </strong>Meaning, Purpose (acceptance, sight &amp; Payment) Time, and place of Presentment.</p> </td> <td style="width:57px;height:80px;"> <p style="margin-left:5.35pt;"> </p> </td> </tr> </tbody> </table> <p> </p> <p style="margin-left:31.4pt;"> </p> </div></div></div><div class="field field-name-field-essential-reading field-type-text-long field-label-above"><div class="field-label">Essential Readings:&nbsp;</div><div class="field-items"><div class="field-item even"><table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td style="width:488px;height:80px;"> <p style="margin-left:2.5pt;"><strong>UNIT I Money</strong>:</p> <p style="margin-left:38.45pt;">·         Meaning, Types, Functions, Importance, and Evils of Money.</p> <p style="margin-left:38.45pt;">·         Money and a Near Money- comparison.</p> <p style="margin-left:38.45pt;">·         Concept of Velocity and Value of Money.</p> <p style="margin-left:38.45pt;">·         Functions of RBI</p> </td> <td style="width:166px;height:80px;"> <p align="right"><strong>9 hours</strong></p> </td> </tr> <tr> <td style="width:488px;height:87px;"> <p style="margin-left:2.5pt;"><strong>UNIT II Demand and Supply of Money</strong>-</p> <p style="margin-left:38.45pt;">·         Factors affecting the demand and supply of money.</p> <p style="margin-left:41.25pt;">·           Supply of Money- Narrow Money and Broad Money.</p> <p style="margin-left:38.45pt;">·         Velocity and Value of Money.</p> <p style="margin-left:38.45pt;">·         Monetary Policy</p> </td> <td style="width:166px;height:87px;"> <p align="right"><strong>9 hours</strong></p> </td> </tr> <tr> <td style="width:488px;height:87px;"> <p style="margin-left:2.5pt;"><strong>UNIT III Banks-</strong></p> <p style="margin-left:38.45pt;">·         Meaning, Types of Banks, Functions.</p> <p style="margin-left:38.45pt;">·         Banking Products and Services –Types of Deposits, and Loan</p> <p style="margin-left:38.5pt;">·         Banker Customer Relationship.</p> <p style="margin-left:38.5pt;">·         Banker’s rights and duties, garnishee order.</p> </td> <td style="width:166px;height:87px;"> <p align="right"><strong>9 Hours</strong></p> </td> </tr> <tr> <td style="width:488px;height:22px;"> <p> </p> </td> <td style="width:166px;height:22px;"> <p align="right"><strong>9 Hours</strong></p> </td> </tr> </tbody> </table> <div style="clear:both;"> </div> <p> </p> <p> </p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td style="width:594px;height:65px;"> <p style="margin-left:2.5pt;"><strong>UNIT IV Innovative Banking - </strong>Meaning, Significance and Features</p> <p style="margin-left:38.5pt;">·         Channels of Banking - ATM, internet, mobile, phone banking, POS</p> <p style="margin-left:38.5pt;">·         Payment mechanism of Banks - cheques, demand drafts, plastic cards NEFT, RTGS, IMPS, SWIFT, ECS, payment wallets.</p> </td> <td style="width:57px;height:65px;"> <p> </p> </td> </tr> <tr> <td style="width:594px;height:80px;"> <p style="margin-left:2.5pt;">Promissory note, Bills of Exchange, and Cheque. - Concept, Feature, Parties, and Types.</p> <p style="margin-left:38.45pt;">·         <strong>Endorsement </strong>– Meaning and Types.</p> <p style="margin-left:38.5pt;">·         <strong>Presentment and acceptanc e: - </strong>Meaning, Purpose (acceptance, sight &amp; Payment) Time, and place of Presentment.</p> </td> <td style="width:57px;height:80px;"> <p style="margin-left:5.35pt;"><strong>9 Hours</strong></p> </td> </tr> </tbody> </table> <p> </p> <p style="margin-left:31.4pt;"> </p> </div></div></div><div class="field field-name-field-references field-type-text-long field-label-above"><div class="field-label">References:&nbsp;</div><div class="field-items"><div class="field-item even"><div style="clear:both;"> </div> <p> </p> <p> </p> <p style="margin-left:71.95pt;"><strong>E-Resources:</strong></p> <p style="margin-left:31.4pt;">•  <a href="https://rbi.org.in/Scripts/AnnualPublications.aspx?head=Report%20on%20Currency%20and%20Finance">https://rbi.org.in/Scripts/AnnualPublications.aspx?head=Report%20on%20Cu...</a>(RBI Report on             Currency &amp; Finance, various issues)</p> <p style="margin-left:38.2pt;">•  Websites: <u>https://</u><a href="http://www.rbi.org.in/">www .rbi.org.in/</a> (RBI)</p> <p style="margin-left:38.2pt;">•  <a href="https://www.rbi.org.in/Scripts/BS_PressReleaseDisplay.aspx?prid=53113">https://www.rbi.org.in/Scripts/BS_PressReleaseDisplay.aspx?prid=53113</a> (Various latest issues of        RBI Bulletins)</p> <p style="margin-left:38.2pt;">•  <a href="https://www.pdfdrive.com/monetary-economics-books.html">https://www.pdfdrive.com/monetary-economics-books.html</a></p> <p style="margin-left:38.2pt;">•  <a href="https://www.pdfdrive.com/monetary-economics-e38141688.html">https://www.pdfdrive.com/monetary-economics-e38141688.html</a></p> <p style="margin-left:38.2pt;">•  <a href="https://www.pdfdrive.com/money-and-banking-textbook-books.html">https://www.pdfdrive.com/money-and-banking-textbook-books.html</a></p> <p> </p> <p style="margin-left:31.4pt;"><strong>Reference Journals:</strong></p> <p style="margin-left:38.2pt;">•  Journal of Money, Credit and Banking</p> <p style="margin-left:38.2pt;">•  The Review of Economic Studies</p> <p style="margin-left:38.2pt;">•  Journal of Monetary Economics</p> <p>International Journal of Monetary Economics and Finan</p> </div></div></div><div class="field field-name-field-academic-year field-type-taxonomy-term-reference field-label-above"><div class="field-label">Academic Year:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/academic-year/2025-2026" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">2025-2026</a></div></div></div> Wed, 02 Jul 2025 08:16:32 +0000 neha.sharma@iisuniv.ac.in 2622 at https://business.iisuniv.ac.in Principles of Cost Accounting https://business.iisuniv.ac.in/courses/subjects/principles-cost-accounting-1 <div class="field field-name-field-paper-code field-type-text field-label-inline clearfix"><div class="field-label">Paper Code:&nbsp;</div><div class="field-items"><div class="field-item even">25EBSG 415</div></div></div><div class="field field-name-field-credits field-type-text field-label-inline clearfix"><div class="field-label">Credits:&nbsp;</div><div class="field-items"><div class="field-item even">3</div></div></div><div class="field field-name-field-periods field-type-number-decimal field-label-inline clearfix"><div class="field-label">Contact Hours:&nbsp;</div><div class="field-items"><div class="field-item even">45.00</div></div></div><div class="field field-name-field-maxmarks field-type-number-decimal field-label-inline clearfix"><div class="field-label">Max. Marks:&nbsp;</div><div class="field-items"><div class="field-item even">100.00</div></div></div><div class="field field-name-field-objective field-type-text-long field-label-above"><div class="field-label">Objective:&nbsp;</div><div class="field-items"><div class="field-item even"><p style="margin-top:0in;margin-right:-1.35pt;margin-bottom:10.0pt;margin-left:&lt;br /&gt;&#10;0in;text-align:justify"><b><span style="font-size: 10pt; font-family: Tahoma, sans-serif; color: black; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">This course will enable the students to develop an understanding of cost accounting concepts and procedures.  </span></b><b><span style="font-size:10.0pt;font-family:&quot;Tahoma&quot;,sans-serif"><p></p></span></b></p> <p> </p> </div></div></div><div class="field field-name-field-course-outcomes field-type-text-with-summary field-label-above"><div class="field-label">Course Outcomes:&nbsp;</div><div class="field-items"><div class="field-item even"><table border="1" cellpadding="0" cellspacing="0" style="width:100.0%;" width="100%"> <tbody> <tr> <td colspan="2" style="width:30.94%;height:19px;"> <p align="center"><strong>Course</strong></p> </td> <td rowspan="2" style="width:38.32%;height:19px;"> <p><strong>Learning outcome</strong></p> <p style="margin-left:3.8pt;"><strong>(at course level)</strong></p> </td> <td rowspan="2" style="width:15.24%;height:19px;"> <p style="margin-left:.05pt;"><strong>Learning and teaching strategies</strong></p> </td> <td rowspan="2" style="width:15.5%;height:19px;"> <p style="margin-left:4.2pt;"><strong>Assessment Strategies </strong></p> </td> </tr> <tr> <td style="width:14.46%;height:30px;"> <p align="center"><strong>Course Code</strong></p> </td> <td style="width:16.46%;height:30px;"> <p align="center"><strong>Course Title</strong></p> </td> </tr> <tr> <td style="width:14.46%;height:1px;"> <p align="center"><strong>25EBSG415</strong></p> </td> <td style="width:16.46%;height:1px;"> <p align="center"><strong>Principles of Cost Accounting</strong></p> <p align="center"><strong>(Theory)</strong></p> <p align="center"> </p> <p align="center"> </p> </td> <td style="width:38.32%;height:1px;"> <p><strong>CO133</strong>: Develop an understanding of the concepts of cost accounting, examine the items of expenditure to identify the different types of cost and prepare statement of cost   </p> <p><strong>CO134</strong>: Evaluate the material cost and labour cost and justify the use of various inventory control methods and wage rate system</p> <p><strong>CO135</strong>: Analyze the overheads for its proper apportionment, allocation and absorption </p> <p><strong>CO136</strong>: Create cost sheet for effectively ascertaining the cost of products using Unit costing method</p> <p><strong>CO137: </strong>Analyse different types of cost related to contracts and be able to compute the Cost of construction contracts</p> <p><strong>CO138:</strong> Contribute effectively in course – specific interaction</p> </td> <td style="width:15.24%;height:1px;"> <p><strong>Approach in</strong></p> <p><strong>teaching: </strong>Interactive Lectures, Discussions, Tutorials, Problem solving sessions, Presentations</p> <p> </p> <p> </p> <p><strong>Learning activities for the students: </strong>Self-learning assignments, Case Study Analysis, Presentations, Group Discussions</p> </td> <td style="width:15.5%;height:1px;"> <p>Continuous Assessment Test, Semester End Examinations, Quiz, Solving Numerical Problems, Assignments, Class Presentations, Individual and group projects.</p> </td> </tr> </tbody> </table> <p> </p> </div></div></div><div class="field field-name-field-unit1hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">9.00</div></div></div><div class="field field-name-field-unit1title field-type-text field-label-above"><div class="field-label">Unit I:&nbsp;</div><div class="field-items"><div class="field-item even">Introduction:</div></div></div><div class="field field-name-field-unit1description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><table border="0" cellpadding="0" cellspacing="0" width="643"> <tbody> <tr> <td style="width:558px;"> <ul> <li>Meaning and definition of cost accountancy,</li> <li> Nature and Scope of Cost Accounting,</li> <li>Cost Concepts, Distinction between Financial and Cost Accounting.</li> <li> Elements of Cost,</li> <li> Cost Statements: An Introduction</li> </ul> <p><strong>Material</strong>:</p> <ul> <li>Material Cost Management,</li> <li>Need for Efficient Purchasing,</li> <li>Storing of Materials, Methods of Inventory Control,</li> <li>Material Cost and its Components,</li> <li>Economic Order Quantity,</li> <li>Inventory Levels i.e. Reorder Level, Maximum Stock Level, Minimum Stock Level, Average Stock Level, Methods of Issue Pricing i.e. LIFO, FIFO, Simple Average, Weighted Average, HIFO, Standard Price And Base Stock Method.</li> </ul> </td> <td style="width:85px;"> <p><strong>(9 Hours)</strong></p> </td> </tr> <tr> <td style="width:558px;height:75px;"> <p> </p> </td> <td style="width:85px;height:75px;"> </td> </tr> </tbody> </table> <p>           </p> <p> </p> </div></div></div><div class="field field-name-field-unit2hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">9.00</div></div></div><div class="field field-name-field-unit2title field-type-text field-label-above"><div class="field-label">Unit II:&nbsp;</div><div class="field-items"><div class="field-item even">Labour:</div></div></div><div class="field field-name-field-unit2description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><table border="0" cellpadding="0" cellspacing="0" width="643"> <tbody> <tr> <td style="width:558px;height:75px;"> <ul> <li>Recruitment, Recording of time and wages,</li> <li>Time Keeping and Time booking,</li> <li>Job Evaluation and Merit rating,</li> <li>Labour Turnover: meaning and nature,</li> <li>Methods of calculating Labour Turnover,</li> <li>Methods of remunerating Labours,</li> <li>Incentive Plans,</li> <li>Allocation of wages,</li> <li>Idle Time: meaning and causes, Treatment of idle time, Over time.</li> </ul> </td> <td style="width:85px;height:75px;"> <p><strong>(9 Hours)</strong></p> </td> </tr> <tr> <td style="width:558px;height:107px;"> <p> </p> </td> <td style="width:85px;height:107px;"> </td> </tr> </tbody> </table> <p> </p> </div></div></div><div class="field field-name-field-unit3hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">3.00</div></div></div><div class="field field-name-field-unit3title field-type-text field-label-above"><div class="field-label">Unit III:&nbsp;</div><div class="field-items"><div class="field-item even">Overhead:</div></div></div><div class="field field-name-field-unit3description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><table border="0" cellpadding="0" cellspacing="0" width="643"> <tbody> <tr> <td style="width:558px;"> <p> </p> </td> <td style="width:85px;"> </td> </tr> <tr> <td style="width:558px;height:107px;"> <ul> <li>Meaning, Collection,</li> <li>Classifications, Apportionment,</li> <li>Allocation and Absorption of    overheads;</li> <li>Treatment of interest on capital,</li> <li>Research and development expenses.</li> </ul> </td> <td style="width:85px;height:107px;"> <p><strong>(9 Hours)</strong></p> </td> </tr> <tr> <td style="width:558px;height:88px;"> <p> </p> </td> <td style="width:85px;height:88px;"> <p><strong>(9 Hours)</strong></p> </td> </tr> <tr> <td style="width:558px;height:112px;"> <p> </p> </td> <td style="width:85px;height:112px;"> </td> </tr> </tbody> </table> <p> </p> </div></div></div><div class="field field-name-field-unit4hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">9.00</div></div></div><div class="field field-name-field-unit4title field-type-text field-label-above"><div class="field-label">Unit IV:&nbsp;</div><div class="field-items"><div class="field-item even">Single Output or Unit Costing:</div></div></div><div class="field field-name-field-unit4description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><table border="0" cellpadding="0" cellspacing="0" width="643"> <tbody> <tr> <td style="width:558px;"> <p> </p> </td> <td style="width:85px;"> </td> </tr> <tr> <td style="width:558px;height:75px;"> <div> </div> </td> <td style="width:85px;height:75px;"> </td> </tr> <tr> <td style="width:558px;height:88px;"> <ul> <li>Cost sheet,</li> <li>Adjustments in cost sheet,</li> <li>Treatment of Scrap, defectives,</li> <li>Absorption of overheads and calculation of Tender price,</li> </ul> </td> <td style="width:85px;height:88px;"> <p><strong>(9 Hours)</strong></p> </td> </tr> <tr> <td style="width:558px;height:112px;"> <p> </p> </td> <td style="width:85px;height:112px;"> <p><strong>(9 Hours)</strong></p> </td> </tr> </tbody> </table> <p> </p> <p>           </p> <p> </p> </div></div></div><div class="field field-name-field-unit5hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">9.00</div></div></div><div class="field field-name-field-unit5title field-type-text field-label-above"><div class="field-label">Unit V:&nbsp;</div><div class="field-items"><div class="field-item even">Job &amp;Contract Costing: </div></div></div><div class="field field-name-field-unit5description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><table border="0" cellpadding="0" cellspacing="0" width="643"> <tbody> <tr> <td style="width:558px;height:112px;"> <p><strong>                                                                               </strong></p> <ul> <li>Job Costing: Meaning, definition and Job Cost Sheet</li> </ul> <ul> <li>Contract costing,</li> <li>Methods of determining contract price,</li> <li>Escalation clause,</li> <li>Profit on incomplete contracts</li> <li>Different types of problems related to contract.                                                                                      </li> </ul> <p> </p> </td> <td style="width:85px;height:112px;"> <p><strong>(9 Hours)</strong></p> </td> </tr> </tbody> </table> <p> </p> <p> </p> <p> </p> </div></div></div><div class="field field-name-field-essential-reading field-type-text-long field-label-above"><div class="field-label">Essential Readings:&nbsp;</div><div class="field-items"><div class="field-item even"><table border="0" cellpadding="0" cellspacing="0" width="643"> <tbody> <tr> <td style="width:558px;height:112px;"> </td> <td style="width:85px;height:112px;"> <p><strong>(9 Hours)</strong></p> </td> </tr> </tbody> </table> <p><strong>Essential Readings:</strong></p> <ul> <li>Cost Accounting: Jain, Khandelwal &amp; Pareek, (Ajmera Book Company, Jaipur)</li> <li>Cost Accounting: Agarwal, Jain, Sharma, Shah &amp; Mangal, (Ramesh Book Depot, Jaipur )</li> <li>Cost Accounting Principles and Practice: M.N. Arora, (Vikas Publication, New Delhi)</li> <li>Cost Accounting: Ravi M Kishore (Taxmann’s-New Delhi)</li> <li>Cost Accounting: B.M Lall Nigam, I.C. Jain, PHI, New Delhi</li> <li>Cost Accounting Theory and Practice: (Bhabatosh Banerjee, PHI, New Delhi)</li> <li>Cost Accounting-S.N. Maheshwari, (Mahavir Publication<strong>)</strong></li> <li>Cost Accounting: Jawahar Lal, (Tata Mcgraw Hill, New Delhi) </li> <li>Cost Accounting: J. Madegowda (Himalaya Publishing House)</li> </ul> <p><strong>Suggested Readings:</strong></p> <ul> <li>Cost Accounting: B.M Lall Nigam, I.C. Jain (PHI), New Delhi</li> <li>Cost Accounting Theory and Practice: Bhabatosh Banerjee (PHI), New Delhi</li> <li>Cost Accounting: Agarwal, Jain, Sharma, Shah and Mangal (Ramesh Book Depot), Jaipur</li> <li>Cost Accounting Principles and Practice: M.N. Arora (Vikas Publication), New Delhi</li> </ul> <p> </p> <p>           </p> <p> </p> </div></div></div><div class="field field-name-field-references field-type-text-long field-label-above"><div class="field-label">References:&nbsp;</div><div class="field-items"><div class="field-item even"><p><strong>e-Resources:</strong></p> <ul> <li><a href="https://devlibrary.in/managerial-and-cost-accounting/">https://devlibrary.in/managerial-and-cost-accounting/</a></li> <li><a href="https://www.icsi.edu/media/website/CostAndManagementAccounting.pdf">https://www.icsi.edu/media/website/CostAndManagementAccounting.pdf</a></li> </ul> <p><strong>Reference Journals:</strong></p> <ul> <li>The Indian Journal of Commerce           </li> <li>FIIB Business Review</li> <li>Vikalpa: Journal for Decision Makers</li> </ul> <p>           </p> <p> </p> </div></div></div><div class="field field-name-field-academic-year field-type-taxonomy-term-reference field-label-above"><div class="field-label">Academic Year:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/academic-year/2025-2026" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">2025-2026</a></div></div></div> Mon, 16 Jun 2025 10:15:18 +0000 neha.sharma@iisuniv.ac.in 2608 at https://business.iisuniv.ac.in Dissertation (Thesis Presentation) https://business.iisuniv.ac.in/courses/subjects/dissertation-thesis-presentation-14 <div class="field field-name-field-paper-code field-type-text field-label-inline clearfix"><div class="field-label">Paper Code:&nbsp;</div><div class="field-items"><div class="field-item even">25BSG425</div></div></div><div class="field field-name-field-credits field-type-text field-label-inline clearfix"><div class="field-label">Credits:&nbsp;</div><div class="field-items"><div class="field-item even">6</div></div></div><div class="field field-name-field-periods field-type-number-decimal field-label-inline clearfix"><div class="field-label">Contact Hours:&nbsp;</div><div class="field-items"><div class="field-item even">90.00</div></div></div><div class="field field-name-field-maxmarks field-type-number-decimal field-label-inline clearfix"><div class="field-label">Max. Marks:&nbsp;</div><div class="field-items"><div class="field-item even">100.00</div></div></div><div class="field field-name-field-objective field-type-text-long field-label-above"><div class="field-label">Objective:&nbsp;</div><div class="field-items"><div class="field-item even"><p style="margin-left:18.0pt;"><strong>This course will enable the students to in conducting in-depth research, analyzing complex business issues, and presenting well-structured and original academic work that contributes significantly to the field of business studies.</strong></p> <p> </p> </div></div></div><div class="field field-name-field-course-outcomes field-type-text-with-summary field-label-above"><div class="field-label">Course Outcomes:&nbsp;</div><div class="field-items"><div class="field-item even"><table border="1" cellpadding="0" cellspacing="0" id="tab" style="width: 200px"> <tbody> <tr> <td colspan="2" style="width:191px;height:23px;"> <p style="margin-left:41.35pt;"><strong>Course</strong></p> </td> <td rowspan="2" style="width:242px;height:23px;"> <p style="margin-left:41.4pt;"><strong>Learning Outcome (at course level)</strong></p> </td> <td rowspan="2" style="width:108px;height:23px;"> <p style="margin-left:11.75pt;"><strong>Learning </strong><strong>and </strong><strong>teaching</strong></p> <p style="margin-left:11.75pt;"><strong>strategies</strong></p> </td> <td rowspan="2" style="width:106px;height:23px;"> <p style="margin-left:9.6pt;"><strong>Assessment Strategies</strong></p> </td> </tr> <tr> <td style="width:84px;height:51px;"> <p style="margin-left:19.05pt;"><strong>Course </strong><strong>Code</strong></p> </td> <td style="width:106px;height:51px;"> <p style="margin-left:5.35pt;"><strong>Course title</strong></p> </td> </tr> <tr> <td style="width:84px;height:287px;"> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p style="margin-left:5.35pt;"><strong>25BSG425</strong></p> </td> <td style="width:106px;height:287px;"> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p align="center" style="margin-left:5.35pt;"><strong>Dissertation (Thesis Presentation) (Practical)</strong></p> </td> <td style="width:242px;height:287px;"> <p style="margin-left:5.4pt;"><strong>CO115: </strong>Synthesize and compile relevant literature to the relevant topic in a systematic manner.</p> <p style="margin-left:5.4pt;"><strong>CO116: </strong>Frame questionnaires, research instruments and information gathering processes as per the need of research objectives.</p> <p style="margin-left:5.4pt;"><strong>CO117: </strong>Compile and tabulate the data using data collection mechanism. <strong>CO118: </strong>Analyze data using descriptive and statistical methods.</p> <p style="margin-left:5.4pt;"><strong>CO119: </strong>Draw conclusions and recommendations for action or future investigation based on the findings.</p> <p style="margin-left:5.4pt;"><strong>CO120: </strong>Create a research report and design presentation on dissertation report.</p> </td> <td style="width:108px;height:287px;"> <p style="margin-left:5.4pt;">Discussion, Sharing web links</p> <p style="margin-left:5.4pt;">and Videos for self - learning.</p> </td> <td style="width:106px;height:287px;"> <p style="margin-left:5.4pt;">CA, Review of work, Presentation, Semester end examinations.</p> </td> </tr> </tbody> </table> <p> </p> </div></div></div><div class="field field-name-field-unit1description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><ul> <li>Students will have to conduct a thorough research study on the topic approved by respective supervisor and Head of the department, and prepare a dissertation thesis report.</li> <li>Student will be evaluated on the basis of the dissertation report submitted by for evaluation, along with a presentation.</li> </ul> <p> </p> </div></div></div><div class="field field-name-field-academic-year field-type-taxonomy-term-reference field-label-above"><div class="field-label">Academic Year:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/academic-year/2025-2026" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">2025-2026</a></div></div></div> Thu, 15 May 2025 10:22:09 +0000 akshita.jain@iisuniv.ac.in 2572 at https://business.iisuniv.ac.in Services Marketing https://business.iisuniv.ac.in/courses/subjects/services-marketing-11 <div class="field field-name-field-paper-code field-type-text field-label-inline clearfix"><div class="field-label">Paper Code:&nbsp;</div><div class="field-items"><div class="field-item even">25BSG424</div></div></div><div class="field field-name-field-credits field-type-text field-label-inline clearfix"><div class="field-label">Credits:&nbsp;</div><div class="field-items"><div class="field-item even">6</div></div></div><div class="field field-name-field-periods field-type-number-decimal field-label-inline clearfix"><div class="field-label">Contact Hours:&nbsp;</div><div class="field-items"><div class="field-item even">90.00</div></div></div><div class="field field-name-field-maxmarks field-type-number-decimal field-label-inline clearfix"><div class="field-label">Max. Marks:&nbsp;</div><div class="field-items"><div class="field-item even">100.00</div></div></div><div class="field field-name-field-objective field-type-text-long field-label-above"><div class="field-label">Objective:&nbsp;</div><div class="field-items"><div class="field-item even"><p><strong>This course will enable the students to acquire in-depth understanding of services and their marketing related issues.</strong></p> </div></div></div><div class="field field-name-field-course-outcomes field-type-text-with-summary field-label-above"><div class="field-label">Course Outcomes:&nbsp;</div><div class="field-items"><div class="field-item even"><table border="1" cellpadding="0" cellspacing="0" id="tab" style="width: 200px"> <tbody> <tr> <td colspan="2" style="width:174px;height:23px;"> <p style="margin-left:41.35pt;"><strong>Course</strong></p> </td> <td rowspan="2" style="width:258px;height:23px;"> <p style="margin-left:41.35pt;"><strong>Learning Outcome (at course level)</strong></p> </td> <td rowspan="2" style="width:114px;height:23px;"> <p style="margin-left:11.75pt;"><strong>Learning and teaching strategies</strong></p> </td> <td rowspan="2" style="width:100px;height:23px;"> <p style="margin-left:9.55pt;"><strong>Assessment Strategies</strong></p> </td> </tr> <tr> <td style="width:88px;height:50px;"> <p style="margin-left:20.25pt;"><strong>Course </strong><strong>Code</strong></p> </td> <td style="width:86px;height:50px;"> <p style="margin-left:5.35pt;"><strong>Course title</strong></p> </td> </tr> <tr> <td style="width:88px;height:451px;"> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p style="margin-left:6.55pt;"><strong>25BSG424</strong></p> </td> <td style="width:86px;height:451px;"> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p align="center" style="margin-left:6.8pt;"><strong>Services Marketing (Theory)</strong></p> </td> <td style="width:258px;height:451px;"> <p style="margin-left:5.35pt;"><strong>CO109: </strong>Critically evaluate and categorize various types of services, distinguish them from goods, and appraise essential service marketing concepts and their significance in the contemporary business environment.</p> <p style="margin-left:5.35pt;"><strong>CO110: </strong>Appraise the concept of marketing mix for services, demonstrating a deep understanding of its meaning, importance and various elements.</p> <p style="margin-left:5.35pt;"><strong>CO111: </strong>Assess strategic issues in services marketing and demand management, appraise the intricacies of marketing research, and demonstrate the ability to design and execute comprehensive research processes.</p> <p style="margin-left:5.35pt;"><strong>CO112: </strong>Interpret the concept of service quality, TQM, and Quality Circles along with critically analyzing service encounters, failures, recovery strategies, and their pivotal role in enhancing customer loyalty and retention.</p> <p style="margin-left:5.35pt;"><strong>CO113:  </strong>Evaluate  and  assess the marketing mix elements of banking, insurance and tourism services.</p> <p style="margin-left:5.35pt;"><strong>CO114: </strong>Contribute effectively in course- specific interaction.</p> </td> <td style="width:114px;height:451px;"> <p style="margin-left:5.35pt;"><strong>Approach</strong><strong>                 in teaching: </strong>Concept                based Lecture supported</p> <p style="margin-left:5.35pt;">with live examples, Case study discussion.</p> <p style="margin-left:5.35pt;"><strong>Learning </strong><strong>activities for students:</strong></p> <p style="margin-left:5.35pt;">Self-             learning reading assignments, Group Discussions, Case                   study analysis.</p> </td> <td style="width:100px;height:451px;"> <p style="margin-left:5.35pt;">CA               test,</p> <p style="margin-left:5.35pt;">Observation, Quiz              ,</p> <p style="margin-left:5.35pt;">Assignments, Presentation, Semester end examinations</p> </td> </tr> </tbody> </table> <p> </p> </div></div></div><div class="field field-name-field-unit1hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">18.00</div></div></div><div class="field field-name-field-unit1title field-type-text field-label-above"><div class="field-label">Unit I:&nbsp;</div><div class="field-items"><div class="field-item even">: Introduction to Service &amp; Service Marketing</div></div></div><div class="field field-name-field-unit1description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><div> <ul> <li>Introduction to Services &amp; Services marketing:</li> <li>Services -Concept of, Characteristics. Difference between Goods and Services, Classification of services</li> <li>Concept of Service Marketing, components of service marketing, Goods and service continuum.</li> <li>Significance of services marketing.</li> </ul> </div> <p> </p> </div></div></div><div class="field field-name-field-unit2hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">18.00</div></div></div><div class="field field-name-field-unit2title field-type-text field-label-above"><div class="field-label">Unit II:&nbsp;</div><div class="field-items"><div class="field-item even">Marketing Mix for Services</div></div></div><div class="field field-name-field-unit2description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><ul> <li>Marketing Mix for services:</li> <li>Marketing Mix: Meaning and importance of Marketing mix of services.</li> <li>Marketing mix elements for services-Product - Levels of service product, Service Product mix and its features, New service development process. Price mix ,Place mix, Various Tools of Promotion mix. Expanded mix for service marketing - People, Process and Physical Evidence. Service marketing Triangle</li> </ul> <p> </p> </div></div></div><div class="field field-name-field-unit3hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">18.00</div></div></div><div class="field field-name-field-unit3title field-type-text field-label-above"><div class="field-label">Unit III:&nbsp;</div><div class="field-items"><div class="field-item even">Strategic issues, Research &amp; Service Demand</div></div></div><div class="field field-name-field-unit3description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p>·     ·       Strategic Issues in Services marketing:</p> <p>·       Segmentation- concept. Basis for segmentation. Targeting- concept , strategies,</p> <p>·       Positioning-meaning &amp; importance.</p> <p>·       Marketing research in services marketing- concept &amp; process</p> <p>Service Demand management – Demand situations, Demand pattern , Demand management strategies</p> </div></div></div><div class="field field-name-field-unit4hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">18.00</div></div></div><div class="field field-name-field-unit4title field-type-text field-label-above"><div class="field-label">Unit IV:&nbsp;</div><div class="field-items"><div class="field-item even">Service quality, Service Encounter &amp; Customer Retention</div></div></div><div class="field field-name-field-unit4description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><ul> <li>Service quality – meaning, importance. Dimensions used to measure service quality. GAP Model of service quality.</li> <li>Total Quality Management : Meaning, principle, effects. Quality Circles: definition, benefits, structure.</li> <li>Service encounter- meaning, type. Service failure – meaning, reasons. Service recovery- meaning, strategies. Customer retention- meaning, benefits</li> </ul> <p> </p> </div></div></div><div class="field field-name-field-unit5hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">18.00</div></div></div><div class="field field-name-field-unit5title field-type-text field-label-above"><div class="field-label">Unit V:&nbsp;</div><div class="field-items"><div class="field-item even">Marketing of Banking , Insurance &amp; Tourism Services</div></div></div><div class="field field-name-field-unit5description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><ul> <li>Bank Marketing-Concept, Need, Importance, Marketing mix for banking services.</li> <li>Insurance Marketing-Concept, Need, Importance, Marketing mix for insurance services.</li> <li>Tourism Marketing- Concept, Need, Importance, Marketing mix for tourism services.</li> <li>Recent trends in services marketing.</li> </ul> <p> </p> </div></div></div><div class="field field-name-field-essential-reading field-type-text-long field-label-above"><div class="field-label">Essential Readings:&nbsp;</div><div class="field-items"><div class="field-item even"><ol> <li>Apte G. Services Marketing. Oxford Higher Education.</li> <li>Srinivasan R. Service Marketing- The Indian Context. Prentice Hall of India Pvt. Ltd, New Delhi.</li> <li>Rao, K Rama Mohan. Services Marketing. Pearson Education.</li> <li>Jha S. M. Service Marketing. Himalaya Publishing House.</li> </ol> <p> </p> </div></div></div><div class="field field-name-field-references field-type-text-long field-label-above"><div class="field-label">References:&nbsp;</div><div class="field-items"><div class="field-item even"><p>1.       Lovelock, C. H., Wirtz, J. &amp; Chatterjee, J. Services Marketing- People, Technology, Strategy. Pearson Education.</p> <p>2.       Valarie A, Z., Mary, J. B., &amp; Dwayne D, G.. Services Marketing: Intergrating Customer Focus Across the Firm. McGraw Hall.</p> <p>3.       Grönroos, C. Service management and marketing: customer management in service competition. John Wiley &amp; Sons.</p> <p>4.  Shajahan, S. Services Marketing – Concepts, Practices &amp; Cases From Indian Environment Himalaya Publishing Company.</p> <p style="margin-left:18.0pt;"><strong>Note: Latest edition of the readings may be used.</strong></p> <p><strong>e-Resources : </strong><a href="https://nptel.ac.in/courses/110105038">https://nptel.ac.in/courses/110105038</a></p> </div></div></div><div class="field field-name-field-academic-year field-type-taxonomy-term-reference field-label-above"><div class="field-label">Academic Year:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/academic-year/2025-2026" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">2025-2026</a></div></div></div> Thu, 15 May 2025 10:17:10 +0000 akshita.jain@iisuniv.ac.in 2571 at https://business.iisuniv.ac.in Retail Management https://business.iisuniv.ac.in/courses/subjects/retail-management-44 <div class="field field-name-field-paper-code field-type-text field-label-inline clearfix"><div class="field-label">Paper Code:&nbsp;</div><div class="field-items"><div class="field-item even">25BSG423</div></div></div><div class="field field-name-field-credits field-type-text field-label-inline clearfix"><div class="field-label">Credits:&nbsp;</div><div class="field-items"><div class="field-item even">6</div></div></div><div class="field field-name-field-periods field-type-number-decimal field-label-inline clearfix"><div class="field-label">Contact Hours:&nbsp;</div><div class="field-items"><div class="field-item even">90.00</div></div></div><div class="field field-name-field-maxmarks field-type-number-decimal field-label-inline clearfix"><div class="field-label">Max. Marks:&nbsp;</div><div class="field-items"><div class="field-item even">100.00</div></div></div><div class="field field-name-field-objective field-type-text-long field-label-above"><div class="field-label">Objective:&nbsp;</div><div class="field-items"><div class="field-item even"><p style="margin-left:18.0pt;"><strong>This course will enable the students to know the current retail industry in India, analyze it and equip the students with knowledge of starting and managing every level of retail store.</strong></p> <p> </p> </div></div></div><div class="field field-name-field-course-outcomes field-type-text-with-summary field-label-above"><div class="field-label">Course Outcomes:&nbsp;</div><div class="field-items"><div class="field-item even"><table border="1" cellpadding="0" cellspacing="0" id="tab" style="width: 200px"> <tbody> <tr> <td colspan="2" style="width:196px;height:22px;"> <p style="margin-left:41.35pt;"><strong>Course</strong></p> </td> <td rowspan="2" style="width:198px;height:22px;"> <p style="margin-left:41.4pt;"><strong>Learning Outcome (at course level)</strong></p> </td> <td rowspan="2" style="width:147px;height:22px;"> <p style="margin-left:11.7pt;"><strong>Learning and teaching strategies</strong></p> </td> <td rowspan="2" style="width:105px;height:22px;"> <p style="margin-left:9.5pt;"><strong>Assessment Strategies</strong></p> </td> </tr> <tr> <td style="width:85px;height:59px;"> <p style="margin-left:19.3pt;"><strong>Course </strong><strong>Code</strong></p> </td> <td style="width:111px;height:59px;"> <p align="center" style="margin-left:.4pt;"><strong>Course</strong></p> <p align="center" style="margin-left:.4pt;"><strong>title</strong></p> </td> </tr> <tr> <td style="width:85px;height:306px;"> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p style="margin-left:5.6pt;"><strong>25BSG423</strong></p> </td> <td style="width:111px;height:306px;"> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p align="center" style="margin-left:.4pt;"><strong>Retail Management (Theory)</strong></p> </td> <td style="width:198px;height:306px;"> <p style="margin-left:5.4pt;"><strong>CO103: </strong>Adeptly demonstrate current essentials of retail industry &amp; consumer behaviour.</p> <p style="margin-left:5.4pt;"><strong>CO104: </strong>Create a Framework to take up decision regarding retail strategy, pricing, location &amp; financial aspects in retail.</p> <p style="margin-left:5.4pt;"><strong>CO105: </strong>Appraise the concept of merchandising.</p> <p style="margin-left:5.4pt;"><strong>CO106: </strong>Layout skills of managing employees in a retail store.</p> <p style="margin-left:5.4pt;"><strong>CO107: </strong>Illustrating CRM, Gaps Model, SCM, layout and visual merchanding along with recent trends in retail industry.</p> <p style="margin-left:5.4pt;"><strong>CO108: </strong>Contribute effectively in course-specific interaction.</p> </td> <td style="width:147px;height:306px;"> <p style="margin-left:5.35pt;"><strong>Approach</strong><strong>                            in teaching: </strong>Lectures, Discussion, PPT, Sharing web links.</p> <p style="margin-left:5.35pt;"><strong>Learning activities for students:</strong></p> <p style="margin-left:5.35pt;">: Self learning assignments, Role plays, presentation, Real life examples from newspapers, business magazines and web sources. case study discussions.</p> </td> <td style="width:105px;height:306px;"> <p style="margin-left:5.3pt;">CA             test,</p> <p style="margin-left:5.3pt;">Semester                 end examinations, Quiz, Assignments, Presentation.</p> </td> </tr> </tbody> </table> <p> </p> </div></div></div><div class="field field-name-field-unit1hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">18.00</div></div></div><div class="field field-name-field-unit1title field-type-text field-label-above"><div class="field-label">Unit I:&nbsp;</div><div class="field-items"><div class="field-item even">Introduction to Retail Management &amp; Consumer Behaviour</div></div></div><div class="field field-name-field-unit1description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><ul> <li>Introduction to Retail Management: Retailing: Meaning, Significance, Retail Format, Concept and differences between organized and unorganized Retail,Functions performed by retailers, Types of retailers (store, non-store retailing),</li> <li>Indian retailing scenario (Drivers and challenges to Retail in India, FDI in India).</li> <li>Retail Consumer behavior - Types of buying decisions, Retail buying process, Factors influencing retail buying decisions.</li> </ul> <p> </p> </div></div></div><div class="field field-name-field-unit2hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">18.00</div></div></div><div class="field field-name-field-unit2title field-type-text field-label-above"><div class="field-label">Unit II:&nbsp;</div><div class="field-items"><div class="field-item even">Retail Strategy, Price, Location and Communication Mix</div></div></div><div class="field field-name-field-unit2description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><div> <ul> <li>Retailing Strategy: Definition, strategic retail planning process, Strategies to sustain competition, growth strategies.</li> <li>Financial strategy: Strategic profit model, Retail Pricing: Pricing strategies, Price adjustments</li> <li>Location &amp; site analysis: Types of retail locations, factors affecting Trade area demand, factors affecting attractiveness of a site.</li> <li>Retail communication mix: Meaning, Methods of communicating with customers, Retail communication process and Building customer loyalty.</li> </ul> </div> <p> </p> </div></div></div><div class="field field-name-field-unit3hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">18.00</div></div></div><div class="field field-name-field-unit3title field-type-text field-label-above"><div class="field-label">Unit III:&nbsp;</div><div class="field-items"><div class="field-item even">Merchandising</div></div></div><div class="field field-name-field-unit3description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><ul> <li>Merchandize planning: Organization of buying process, category management, Sales forecasting, Assortment planning process</li> <li>Retail merchandize purchase: Branding strategies, Sourcing vendors, Negotiating with vendors, Vendor relationships</li> </ul> <p> </p> </div></div></div><div class="field field-name-field-unit4hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">18.00</div></div></div><div class="field field-name-field-unit4title field-type-text field-label-above"><div class="field-label">Unit IV:&nbsp;</div><div class="field-items"><div class="field-item even">Retail Human Resource Management &amp; Controlling Costs</div></div></div><div class="field field-name-field-unit4description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><ul> <li>Retail Human Resource Management: Managing store employees, Compensation &amp; reward, Shrinkage management.</li> <li>Controlling Costs : Increasing labor productivity, Reducing maintenance and energy costs, Reducing inventory losses</li> </ul> <p> </p> </div></div></div><div class="field field-name-field-unit5hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">18.00</div></div></div><div class="field field-name-field-unit5title field-type-text field-label-above"><div class="field-label">Unit V:&nbsp;</div><div class="field-items"><div class="field-item even">Retail Operations, CRM, Customer Service and Layout &amp; Visual Merchandising</div></div></div><div class="field field-name-field-unit5description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><ul> <li>Retail operations: Supply chain management: Meaning, process, importance, retail logistics.</li> <li>Customer Relationship Management: Meaning, Importance, Customer Relationship Management process.</li> <li>Retail customer service: Customer service strategies, Service quality appraisal, SERVQUAL GAPS model, Service recovery</li> <li>Layout and Visual merchandising: Types of store layout designs, planograms, Merchandise presentation techniques</li> <li>Recent trends in Retail Management.</li> </ul> <p> </p> <p> </p> </div></div></div><div class="field field-name-field-essential-reading field-type-text-long field-label-above"><div class="field-label">Essential Readings:&nbsp;</div><div class="field-items"><div class="field-item even"><ol> <li>Levy, Michael and Weitz, B A., Retailing Management, Tata McGraw-Hill Publishing Company Ltd.</li> <li>Vedamani, Gibson G., Retail Management, Jaico Publishing House</li> <li>Pradhan, S, Retailing Management: Text and Cases, Tata McGraw-Hill Publishing Company</li> <li>Bajaj C., Tuki R., Srinivasa N V.; Retail Management, Oxford University Press</li> </ol> <p> </p> <p> </p> </div></div></div><div class="field field-name-field-references field-type-text-long field-label-above"><div class="field-label">References:&nbsp;</div><div class="field-items"><div class="field-item even"><p style="margin-left:53.95pt;">1.       Dunne , Lusch, Retailing, South-Western Educational Publishing</p> <p style="margin-left:53.95pt;">2.       Retail Management, ICFAI Centre for Management Research</p> <p style="margin-left:53.95pt;">3.       Khandelwal R A, Retail Management, RBSA</p> <p style="margin-left:53.95pt;">4.       Berman, Barry and Evans J, Retail Management – A Strategic Approach; Pearson Education.</p> <p style="margin-left:18.0pt;"><strong>Note: Latest edition of the readings may be used.</strong></p> <p> </p> <h4>e- Resources:</h4> <p style="margin-left:53.95pt;">1.       Christopher, Prof. Martin, Logistics and Supply Chain</p> <p style="margin-left:54.0pt;">Management <a href="http://ebookcentral.proquest.com/lib/iisuniv-%20ebooks/home.action">http://ebookcentral.proquest.com/lib/iisuniv- ebooks/home.action</a></p> <p style="margin-left:53.95pt;">2.       Crocker, Barry;Jessop, David;Morrison, Alex, Inbound Logistics Management</p> <p style="margin-left:54.0pt;">- <a href="http://ebookcentral.proquest.com/lib/iisuniv-">http://ebookcentral.proquest.com/lib/iisuniv-</a> ebooks/home.action</p> <p style="margin-left:53.95pt;">3.       <a href="https://www.youtube.com/watch?v=toRXTZIoHXU">https://www.youtube.com/watch?v=toRXTZIoHXU</a></p> <p style="margin-left:53.95pt;">4.       <a href="https://www.youtube.com/watch?v=toRXTZIoHXU&amp;t=3s">https://www.youtube.com/watch?v=toRXTZIoHXU&amp;t=3s</a></p> <p><a href="https://www.youtube.com/watch?v=eAgV5uZJxJc">https://www.youtube.com/watch?v=eAgV5uZJxJc</a></p> </div></div></div><div class="field field-name-field-academic-year field-type-taxonomy-term-reference field-label-above"><div class="field-label">Academic Year:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/academic-year/2025-2026" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">2025-2026</a></div></div></div> Thu, 15 May 2025 10:06:36 +0000 akshita.jain@iisuniv.ac.in 2570 at https://business.iisuniv.ac.in Money and Banking https://business.iisuniv.ac.in/courses/subjects/money-and-banking-3 <div class="field field-name-field-paper-code field-type-text field-label-inline clearfix"><div class="field-label">Paper Code:&nbsp;</div><div class="field-items"><div class="field-item even">25CFSG403</div></div></div><div class="field field-name-field-credits field-type-text field-label-inline clearfix"><div class="field-label">Credits:&nbsp;</div><div class="field-items"><div class="field-item even">4</div></div></div><div class="field field-name-field-periods field-type-number-decimal field-label-inline clearfix"><div class="field-label">Contact Hours:&nbsp;</div><div class="field-items"><div class="field-item even">60.00</div></div></div><div class="field field-name-field-maxmarks field-type-number-decimal field-label-inline clearfix"><div class="field-label">Max. Marks:&nbsp;</div><div class="field-items"><div class="field-item even">100.00</div></div></div><div class="field field-name-field-objective field-type-text-long field-label-above"><div class="field-label">Objective:&nbsp;</div><div class="field-items"><div class="field-item even"><p style="margin-left:.55in;"><strong>The students will be enabled to comprehend money, banking functions, banker-customer relations, innovative banking, negotiable instruments, and banking regulations.</strong></p> <p> </p> </div></div></div><div class="field field-name-field-course-outcomes field-type-text-with-summary field-label-above"><div class="field-label">Course Outcomes:&nbsp;</div><div class="field-items"><div class="field-item even"><table border="1" cellpadding="0" cellspacing="0" id="tab" style="width: 250px"> <tbody> <tr> <td colspan="2" style="width:177px;height:21px;"> <p style="margin-left:38.85pt;"><strong>Course</strong></p> </td> <td rowspan="2" style="width:198px;height:21px;"> <p style="margin-left:38.95pt;"><strong>Learning</strong> <strong>outcome </strong><strong>(at course level)</strong></p> </td> <td rowspan="2" style="width:134px;height:21px;"> <p style="margin-left:11.1pt;"><strong>Learning</strong> <strong>and teaching strategies</strong></p> </td> <td rowspan="2" style="width:106px;height:21px;"> <p style="margin-left:9.0pt;"><strong>Assessment Strategies</strong></p> </td> </tr> <tr> <td style="width:77px;height:34px;"> <p style="margin-left:16.3pt;"><strong>Course </strong><strong>Code</strong></p> </td> <td style="width:100px;height:34px;"> <p style="margin-left:26.05pt;"><strong>Course Title</strong></p> </td> </tr> <tr> <td style="width:77px;height:363px;"> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p align="center" style="margin-left:8.05pt;"><strong>25CFSG</strong></p> <p align="center" style="margin-left:8.05pt;"><strong>403</strong></p> </td> <td style="width:100px;height:363px;"> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p align="center" style="margin-left:.7pt;"><strong>Money</strong> <strong>and Banking (Theory)</strong></p> </td> <td style="width:198px;height:363px;"> <p style="margin-left:5.1pt;"><strong>CO 103</strong>: Evaluate the importance of money, near money instruments, and principles of note issue.</p> <p style="margin-left:5.1pt;"><strong>CO 104</strong>:Comprehend factors affecting money demand and supply, and evaluate the central bank's monetary policy measures.</p> <p style="margin-left:5.1pt;"><strong>CO105</strong>:Develop knowledge about the Indian banking system, products, services, and third-party offerings.</p> <p style="margin-left:5.1pt;"><strong>CO 106</strong>:Differentiate between innovative banking channels and select appropriate payment mechanisms for fund transfer.</p> <p style="margin-left:5.1pt;"><strong>CO 107:</strong>Analyze negotiable instruments in banking and their role in fund transfer and debt obligation discharge.</p> <p style="margin-left:5.1pt;"><strong>CO 108:</strong>Contribute effectively in course-specific interaction</p> </td> <td style="width:134px;height:363px;"> <p style="margin-left:5.1pt;"><strong>Approach in teaching: </strong>Interactive Lectures, Discussion, Tutorials, PowerPoint presentations.</p> <p style="margin-left:5.1pt;"><strong>Learning</strong> <strong>activities </strong><strong>for the students: Self-learning </strong>Assignments, , Seminar, presentations.</p> </td> <td style="width:106px;height:363px;"> <p style="margin-left:5.05pt;">CA tests, Semester end examinations, Quiz, Assignments, Presentation.</p> </td> </tr> </tbody> </table> <p> </p> </div></div></div><div class="field field-name-field-unit1hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">12.00</div></div></div><div class="field field-name-field-unit1title field-type-text field-label-above"><div class="field-label">Unit I:&nbsp;</div><div class="field-items"><div class="field-item even">Money</div></div></div><div class="field field-name-field-unit1description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><ul> <li>Meaning, Types, Functions, Importance, and Evils of Money.</li> <li>Money and a Near Money- comparison.</li> <li>Concept of Velocity and Value of Money.</li> <li>Measurement of change in the value of money.</li> <li>Central Bank- Structure, organization, and Functions of RBI</li> <li><strong>Practical: </strong>Create a presentation exploring money's functions and the RBI's role, with group discussions on its significance in the economy.</li> </ul> <p> </p> </div></div></div><div class="field field-name-field-unit2hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">12.00</div></div></div><div class="field field-name-field-unit2title field-type-text field-label-above"><div class="field-label">Unit II:&nbsp;</div><div class="field-items"><div class="field-item even">Demand for and Supply of Money</div></div></div><div class="field field-name-field-unit2description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><ul> <li>Factors affecting the demand for money.</li> <li>Supply of Money- Determinants of Supply of Money.</li> <li>RBI’S measure of the money stock. Narrow Money and Broad Money,</li> <li>New monetary aggregates, Liquidity aggregates.</li> <li>Monetary Policy of India</li> <li><strong>Practical: </strong>Make a report analyzing factors influencing money demand and supply, presenting findings and policy recommendations.</li> </ul> <p> </p> </div></div></div><div class="field field-name-field-unit3hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">12.00</div></div></div><div class="field field-name-field-unit3title field-type-text field-label-above"><div class="field-label">Unit III:&nbsp;</div><div class="field-items"><div class="field-item even">Banks</div></div></div><div class="field field-name-field-unit3description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><ul> <li>Meaning, Types of Banks, Functions.</li> <li>Banking Products and Services –Types of Deposits, Third-party products offered by banks.</li> <li>Types of loans and advances offered by banks- Securities for banker's advances and Loans-</li> <li>Modes of Charging Securities Lien, Pledge, Mortgage, Hypothecation, etc</li> <li>Practical: Conduct a case study on a bank's operations, presenting findings on loan types, securities, and customer interactions</li> </ul> <p> </p> </div></div></div><div class="field field-name-field-unit4hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">12.00</div></div></div><div class="field field-name-field-unit4title field-type-text field-label-above"><div class="field-label">Unit IV:&nbsp;</div><div class="field-items"><div class="field-item even">Banker- Customer Relationship and Innovative Banking</div></div></div><div class="field field-name-field-unit4description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><ul> <li>Types of relationships,</li> <li>Banker’s rights and duties, garnishee order.</li> <li>Innovative Banking –Meaning, Significance and Features</li> <li>Channels of Banking - ATM, internet, mobile, phone banking, POS</li> <li>Payment mechanism of Banks - cheques, demand drafts, plastic cards NEFT, RTGS, IMPS, SWIFT, ECS, payment wallets</li> <li>Practical: Explore innovative banking channels through hands-on activities or demonstrations</li> </ul> <p> </p> </div></div></div><div class="field field-name-field-unit5hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">12.00</div></div></div><div class="field field-name-field-unit5title field-type-text field-label-above"><div class="field-label">Unit V:&nbsp;</div><div class="field-items"><div class="field-item even">Negotiable Instruments and Banking Regulation Act</div></div></div><div class="field field-name-field-unit5description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><ul> <li>Promissory note, Bills of Exchange, and Cheque. - Concept, Feature, Parties, and Types.</li> <li>Endorsement – Meaning and Types.</li> <li>Presentment and acceptance: - Meaning, Purpose (acceptance, sight &amp; Payment) Time, and place of Presentment.</li> <li>Banking Regulation Act: An overview</li> <li>Practical: Engage in interactive discussions on negotiable instruments and the Banking Regulation Act, relating concepts to real-world banking scenarios.</li> </ul> <p> </p> </div></div></div><div class="field field-name-field-essential-reading field-type-text-long field-label-above"><div class="field-label">Essential Readings:&nbsp;</div><div class="field-items"><div class="field-item even"><ul> <li>D.M. Mithani, Mone , Banking, International trade and Public Finance</li> <li>T R Jain Money and Banking, V K Global Publication Pvt Ltd</li> <li>Tandon and Mathur Money and Banking Shivam Publication, Jaipu</li> <li>P.N. Varshney, Banking law and Practice, Sultan chand and Sons, Delhi</li> </ul> <p> </p> </div></div></div><div class="field field-name-field-references field-type-text-long field-label-above"><div class="field-label">References:&nbsp;</div><div class="field-items"><div class="field-item even"><ul> <li>Mithani.D.M, Money,Banking,International Trade and Public Finance., Himalayan Publication, New Delhi</li> <li>B.S. Khubehandani, Practice and Law of Banking, MacMillian India Limited</li> <li>Jain, Khanna, Tiwari, “ Banking and Public Finance” V.K India Enterprises, New Delhi.</li> </ul> <p> </p> </div></div></div><div class="field field-name-field-academic-year field-type-taxonomy-term-reference field-label-above"><div class="field-label">Academic Year:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/academic-year/2025-2026" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">2025-2026</a></div></div></div> Thu, 15 May 2025 06:35:03 +0000 sarabjeet.kaur@iisuniv.ac.in 2569 at https://business.iisuniv.ac.in Company Law https://business.iisuniv.ac.in/courses/subjects/company-law-15 <div class="field field-name-field-paper-code field-type-text field-label-inline clearfix"><div class="field-label">Paper Code:&nbsp;</div><div class="field-items"><div class="field-item even">25CBSG402</div></div></div><div class="field field-name-field-credits field-type-text field-label-inline clearfix"><div class="field-label">Credits:&nbsp;</div><div class="field-items"><div class="field-item even">4</div></div></div><div class="field field-name-field-periods field-type-number-decimal field-label-inline clearfix"><div class="field-label">Contact Hours:&nbsp;</div><div class="field-items"><div class="field-item even">60.00</div></div></div><div class="field field-name-field-maxmarks field-type-number-decimal field-label-inline clearfix"><div class="field-label">Max. Marks:&nbsp;</div><div class="field-items"><div class="field-item even">100.00</div></div></div><div class="field field-name-field-objective field-type-text-long field-label-above"><div class="field-label">Objective:&nbsp;</div><div class="field-items"><div class="field-item even"><p>This course will enable the students to instil comprehensive understanding and appreciation of corporate governance, structures, and protocols, including company laws, types, memoranda, articles, prospectuses, meetings, and committees.</p> <p> </p> <p> </p> </div></div></div><div class="field field-name-field-course-outcomes field-type-text-with-summary field-label-above"><div class="field-label">Course Outcomes:&nbsp;</div><div class="field-items"><div class="field-item even"><table border="1" cellpadding="0" cellspacing="0" id="tab" style="width: 250px" width="100%"> <tbody> <tr> <td colspan="2" style="width:24.98%;height:1px;"> <p align="center" style="margin-left:.5in;"><strong>Course</strong></p> </td> <td rowspan="2" style="width:42.9%;height:1px;"> <p style="margin-left:.5in;"><strong>Learning Outcome </strong></p> <p style="margin-left:.5in;"><strong>(at course level)</strong></p> </td> <td rowspan="2" style="width:17.4%;height:1px;"> <p style="margin-left:6.3pt;"><strong>Learning and teaching strategies</strong></p> </td> <td rowspan="2" style="width:14.72%;height:1px;"> <p><strong>Assessment Strategies </strong></p> </td> </tr> <tr> <td style="width:10.54%;height:1px;"> <p align="center"><strong>Course Code</strong></p> </td> <td style="width:14.42%;height:1px;"> <p align="center"><strong>Course Title</strong></p> </td> </tr> <tr> <td style="width:10.54%;height:1px;"> <p align="center"><strong>25C</strong><strong>BSG402</strong></p> </td> <td style="width:14.42%;height:1px;"> <p align="center"><strong>Company Law </strong></p> <p align="center"><strong>(Theory)</strong></p> <p align="center"> </p> <p align="center"> </p> </td> <td style="width:42.9%;height:1px;"> <p><strong>CO97:</strong> Create an insight about the fundamental concept and basic features of the Company form of Business.</p> <p><strong>CO98:</strong> Determine the Procedure and know-how’s of registering a Company in India also to comprehend and appropriately use the basic legal documents essential for operations and management of company.</p> <p><strong>CO99:</strong> Analyze various administrative positions in Indian companies and provisions related to them</p> <p><strong>CO100:</strong> Examine various secretarial functions and to discover provisions relating to them, also to Explore about different type of company meetings and provisions required for holding a valid company meeting.</p> <p><strong>CO101:</strong> Apply provisions of the Companies Act, including Corporate Social Responsibility (CSR), shareholder democracy, and committee functionalities, fostering corporate governance and compliance.</p> <p><strong>CO102:</strong> Contribute effectively in course-specific interaction</p> </td> <td style="width:17.4%;height:1px;"> <p style="margin-left:4.5pt;"><strong>Approach in teaching: </strong>Class room Lecture (Theory/ Using Power Point Presentation) /Discussions using Leading Case laws</p> <p style="margin-left:4.5pt;"> </p> <p style="margin-left:4.5pt;"><strong>Learning activities for the students:</strong></p> <p style="margin-left:4.5pt;">Role Play activities/ Moot Court/Group Discussions/ Class presentation </p> <p style="margin-left:4.5pt;"> </p> </td> <td style="width:14.72%;height:1px;"> <p>Class participation, tutorial assignments and presentations, class tests, C A Test, Semester End Exams.</p> <p> </p> </td> </tr> </tbody> </table> <p> </p> </div></div></div><div class="field field-name-field-unit1hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">12.00</div></div></div><div class="field field-name-field-unit1title field-type-text field-label-above"><div class="field-label">Unit I:&nbsp;</div><div class="field-items"><div class="field-item even">Introduction to Company</div></div></div><div class="field field-name-field-unit1description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><table border="0" cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td style="width:100.0%;height:1px;"> <p align="left">·        Definition and essential characteristics.</p> <p style="margin-left:.25in;">Lifting of corporate veil- under statutory provisions and under judicial interpretations<strong>      </strong></p> <p style="margin-left:.25in;"><strong>Classification of companies</strong></p> <ul> <li align="left">Public Company</li> <li align="left">Private Company(Definition, characteristics,</li> <li align="left">Privileges and Concessions to Private Companies</li> <li align="left">One-person Company (Definition &amp;Features)</li> <li align="left">Dormant Company</li> <li align="left">Small Company</li> <li align="left">Government Company</li> <li align="left">Foreign Company</li> <li align="left">Holding and subsidiary Company</li> <li align="left">Section 8 Company</li> </ul> <p align="left" style="margin-left:.25in;"><strong>Practical- </strong>Case Discussion on Lifting of corporate veil</p> </td> </tr> </tbody> </table> <p> </p> </div></div></div><div class="field field-name-field-unit2hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">12.00</div></div></div><div class="field field-name-field-unit2title field-type-text field-label-above"><div class="field-label">Unit II:&nbsp;</div><div class="field-items"><div class="field-item even">Incorporation and formation of a company</div></div></div><div class="field field-name-field-unit2description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><ul> <li> Registration Procedure, Promoters-functions, duties and liabilities</li> <li>Memorandum of Association- (Definition, Clauses)</li> <li>Articles of Association</li> <li>Prospectus: Definition, Contents, Provisions regarding issue of Prospectus, kinds of Prospectus (Abridged Prospectus, Shelf Prospectus, Deemed Prospectus, Information Memorandum, Red-Herring Prospectus), Statement in lieu of prospectus</li> <li>Concepts of shares,</li> <li>Types of shares (Equity shares, Preference shares),</li> <li>Debentures, Types of debentures</li> <li>Winding Up of Company</li> </ul> <p style="margin-left:.25in;"><strong>Practical- </strong>Drafting of Memorandum of Association</p> <p> </p> </div></div></div><div class="field field-name-field-unit3hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">12.00</div></div></div><div class="field field-name-field-unit3title field-type-text field-label-above"><div class="field-label">Unit III:&nbsp;</div><div class="field-items"><div class="field-item even">Membership in a company</div></div></div><div class="field field-name-field-unit3description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p style="margin-left:.25in;">·        Meaning, difference between a member and shareholder</p> <p align="left"><strong>               Definition and Provisions relating to</strong>:</p> <p align="left">·        Key managerial personnel, Directors, Board of Directors, Managing Director, Manager, Independent Directors, Woman Directors Position, Powers, Liabilities, Appointment and Removal of Company Directors.</p> <p align="left"><strong>              Company Secretary</strong></p> <p align="left">·        Position in company, importance, liabilities, Duties of company secretary.</p> <p><strong>Practical-</strong>Role Play Activity on Relevant Topics</p> </div></div></div><div class="field field-name-field-unit4hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">12.00</div></div></div><div class="field field-name-field-unit4title field-type-text field-label-above"><div class="field-label">Unit IV:&nbsp;</div><div class="field-items"><div class="field-item even">Secretarial functions with regards to</div></div></div><div class="field field-name-field-unit4description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><ul> <li align="left">Allotment of shares</li> <li align="left">Forfeiture and reissue of forfeited shares</li> <li align="left">Declaration and Payment of dividend</li> <li align="left">Transfer and Transmission of shares</li> <li align="left">Company meetings (Annual General Meeting, Extraordinary General Meeting)</li> <li align="left">Basic Provisions relating to -Resolutions, Notices, Agenda, Quorum, Minutes, Proxy</li> </ul> <p align="left" style="margin-left:.25in;"><strong>Practical-</strong>Role Play Activity on Relevant Topics</p> <p> </p> </div></div></div><div class="field field-name-field-unit5hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">12.00</div></div></div><div class="field field-name-field-unit5title field-type-text field-label-above"><div class="field-label">Unit V:&nbsp;</div><div class="field-items"><div class="field-item even">Provision relating to</div></div></div><div class="field field-name-field-unit5description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><ul> <li align="left">Corporate Social Responsibility, Shareholder’s Democracy, Fraud.</li> </ul> <p align="left" style="margin-left:.25in;"><strong>Preliminary introduction of various committees-</strong></p> <ul> <li align="left">Audit committee,</li> <li align="left">Nomination and remuneration committee,</li> <li align="left">Stakeholders relationship committee,</li> <li>  Corporate social responsibility committee</li> </ul> <p style="margin-left:.25in;"><strong>Practical- </strong>Case study on CSR</p> <p> </p> </div></div></div><div class="field field-name-field-essential-reading field-type-text-long field-label-above"><div class="field-label">Essential Readings:&nbsp;</div><div class="field-items"><div class="field-item even"><ul> <li>Majumdar, A. K. and Kapoor, G. K., <em>Student’s guide to Company Law</em>. Taxmann Publications (P) Ltd., New Delhi</li> <li>Singh, A.<em> Indian Company Law</em>. Eastern Book Company</li> <li>Nolakha, R.L., <em>Company Law</em>. Ramesh Book Depot, Jaipur</li> </ul> <p> </p> </div></div></div><div class="field field-name-field-references field-type-text-long field-label-above"><div class="field-label">References:&nbsp;</div><div class="field-items"><div class="field-item even"><ul> <li>Datey, V.S., <em>Business and Corporate Laws</em>, Taxmann Allied Services Pvt. Ltd., NewDelhi.</li> <li>Kuchhal, MC, <em>Company Law and Secretarial Practice</em>, Vikas Publishing House, New Delhi</li> <li>Krishnamurti, D.S.R., <em>Company Law</em>, Taxmann, New Delhi</li> </ul> <p> </p> </div></div></div><div class="field field-name-field-academic-year field-type-taxonomy-term-reference field-label-above"><div class="field-label">Academic Year:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/academic-year/2025-2026" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">2025-2026</a></div></div></div> Thu, 15 May 2025 06:23:42 +0000 sarabjeet.kaur@iisuniv.ac.in 2568 at https://business.iisuniv.ac.in Cost Accounting https://business.iisuniv.ac.in/courses/subjects/cost-accounting-28 <div class="field field-name-field-paper-code field-type-text field-label-inline clearfix"><div class="field-label">Paper Code:&nbsp;</div><div class="field-items"><div class="field-item even">25CATG401</div></div></div><div class="field field-name-field-credits field-type-text field-label-inline clearfix"><div class="field-label">Credits:&nbsp;</div><div class="field-items"><div class="field-item even">4</div></div></div><div class="field field-name-field-periods field-type-number-decimal field-label-inline clearfix"><div class="field-label">Contact Hours:&nbsp;</div><div class="field-items"><div class="field-item even">60.00</div></div></div><div class="field field-name-field-maxmarks field-type-number-decimal field-label-inline clearfix"><div class="field-label">Max. Marks:&nbsp;</div><div class="field-items"><div class="field-item even">100.00</div></div></div><div class="field field-name-field-objective field-type-text-long field-label-above"><div class="field-label">Objective:&nbsp;</div><div class="field-items"><div class="field-item even"><p style="margin-left:43.7pt;"><strong>This course will enable the students to develop an understanding of cost accounting concepts and procedures.</strong></p> <p> </p> </div></div></div><div class="field field-name-field-course-outcomes field-type-text-with-summary field-label-above"><div class="field-label">Course Outcomes:&nbsp;</div><div class="field-items"><div class="field-item even"><table border="1" cellpadding="0" cellspacing="0" id="tab" style="width: 250px"> <tbody> <tr> <td colspan="2" style="width:186px;height:30px;"> <p style="margin-left:41.5pt;"><strong>Course</strong></p> </td> <td rowspan="2" style="width:204px;height:30px;"> <p style="margin-left:9.35pt;"><strong>Learning Outcome (at course level)</strong></p> </td> <td rowspan="2" style="width:135px;height:30px;"> <p style="margin-left:5.25pt;"><strong>Learning and teaching strategies</strong></p> </td> <td rowspan="2" style="width:99px;height:30px;"> <p style="margin-left:9.35pt;"><strong>Assessmen </strong><strong>t Strategies</strong></p> </td> </tr> <tr> <td style="width:96px;height:32px;"> <p style="margin-left:23.5pt;"><strong>Course </strong><strong>Code</strong></p> </td> <td style="width:90px;height:32px;"> <p style="margin-left:23.25pt;"><strong>Course </strong><strong>title</strong></p> </td> </tr> <tr> <td style="width:96px;height:350px;"> <p style="margin-left:6.45pt;"><strong>25CATG401</strong></p> </td> <td style="width:90px;height:350px;"> <p style="margin-left:5.45pt;"><strong>Cost </strong><strong>Accounting</strong></p> <p style="margin-left:11.5pt;"><strong>(Theory)</strong></p> </td> <td style="width:204px;height:350px;"> <p style="margin-left:6.45pt;"><strong>CO91: </strong>Examine and compute</p> <p style="margin-left:6.45pt;">the items of expenditure to</p> <p style="margin-left:6.45pt;">identify the different types of</p> <p style="margin-left:6.45pt;">cost in a manufacturing unit</p> <p style="margin-left:6.45pt;">specifically material cost.</p> <p style="margin-left:6.45pt;"><strong>CO92: </strong>Evaluate the labour cost</p> <p style="margin-left:6.45pt;">and justify the use of various</p> <p style="margin-left:6.45pt;">wage rate system</p> <p style="margin-left:6.45pt;"><strong>CO93: </strong>Analyze the overheads</p> <p style="margin-left:6.45pt;">for its proper apportionment, allocation and absorption</p> <p style="margin-left:6.45pt;"><strong>CO94: </strong>Create cost sheet for</p> <p style="margin-left:6.45pt;">effectively ascertaining the cost</p> <p style="margin-left:6.45pt;">of products using Unit costing method.</p> <p style="margin-left:5.5pt;"><strong>CO95: </strong>Analyse different types</p> <p style="margin-left:5.5pt;">of cost related to contracts and</p> <p style="margin-left:5.5pt;">be able to compute the Cost of</p> <p style="margin-left:5.5pt;">construction contracts</p> <p style="margin-left:5.5pt;"><strong>CO96: </strong>Contribute effectively in</p> <p style="margin-left:5.5pt;">course-specific interaction</p> </td> <td style="width:135px;height:350px;"> <p style="margin-left:5.25pt;"><strong>Approach</strong></p> <p style="margin-left:5.25pt;"><strong>in</strong></p> <p style="margin-left:5.25pt;"><strong>teaching:</strong></p> <p style="margin-left:5.25pt;">Interactive</p> <p style="margin-left:5.25pt;">Lectures,</p> <p style="margin-left:5.25pt;">Discussion,</p> <p style="margin-left:5.25pt;">Tutorials,</p> <p style="margin-left:5.25pt;">Problem solving</p> <p style="margin-left:5.25pt;">sessions,</p> <p style="margin-left:5.25pt;">Presentations</p> <p style="margin-left:5.25pt;"><strong>Learning</strong></p> <p style="margin-left:5.25pt;"><strong>activities</strong></p> <p style="margin-left:5.25pt;"><strong>for the</strong></p> <p style="margin-left:5.25pt;"><strong>students:</strong></p> <p style="margin-left:5.25pt;">Self-learning</p> <p style="margin-left:5.25pt;">assignments, Case</p> <p style="margin-left:5.25pt;">Study analysis,</p> <p style="margin-left:5.25pt;">Presentations,</p> <p style="margin-left:5.25pt;">Group discussions</p> </td> <td style="width:99px;height:350px;"> <p style="margin-left:5.25pt;">Continuous</p> <p style="margin-left:5.25pt;">Assessment</p> <p style="margin-left:5.25pt;">Test,</p> <p style="margin-left:5.25pt;">Semester End</p> <p style="margin-left:5.25pt;">Examinations,</p> <p style="margin-left:5.25pt;">Quiz,  Solving</p> <p style="margin-left:5.25pt;">numerical</p> <p style="margin-left:5.25pt;">problems,</p> <p style="margin-left:5.25pt;">Assignments,</p> <p style="margin-left:5.25pt;">Class Presentations,</p> <p style="margin-left:5.25pt;">Individual and</p> <p style="margin-left:5.25pt;">group</p> <p style="margin-left:5.25pt;">projects.</p> </td> </tr> </tbody> </table> <p> </p> </div></div></div><div class="field field-name-field-unit1hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">12.00</div></div></div><div class="field field-name-field-unit1title field-type-text field-label-above"><div class="field-label">Unit I:&nbsp;</div><div class="field-items"><div class="field-item even">Introduction and Material Costing:</div></div></div><div class="field field-name-field-unit1description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p style="margin-left:38.5pt;">●       Meaning and definition of cost accountancy,</p> <p style="margin-left:41.6pt;">●         Nature and Scope of Cost Accounting,</p> <p style="margin-left:38.5pt;">●       Cost Concepts, Distinction between Financial and Cost Accounting.</p> <p style="margin-left:41.6pt;">●         Elements of Cost,</p> <p style="margin-left:41.6pt;">●         Cost Statements: An Introduction</p> <p style="margin-left:40.4pt;"><strong>Material</strong>:</p> <p style="margin-left:38.5pt;">●       Material Cost Management,</p> <p style="margin-left:38.5pt;">●       Need for Efficient Purchasing,</p> <p style="margin-left:38.5pt;">●       Storing of Materials, Methods of Inventory Control,</p> <p style="margin-left:38.5pt;">●       Some Specific Techniques Related to Operating Control System viz. ABC Analysis, VED Analysis, JIT, FSN,</p> <p style="margin-left:41.6pt;">●         Material Cost and its Components,</p> <p style="margin-left:38.45pt;">●       Economic Order Quantity,</p> <p style="margin-left:38.45pt;">Inventory Levels i.e. Reorder Level, Maximum Stock Level, Minimum Stock Level, Average Stock Level, Methods of Issue Pricing i.e. LIFO, FIFO, Simple Average, Weighted Average, HIFO, Standard Price And Base Stock Method.</p> </div></div></div><div class="field field-name-field-unit2hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">12.00</div></div></div><div class="field field-name-field-unit2title field-type-text field-label-above"><div class="field-label">Unit II:&nbsp;</div><div class="field-items"><div class="field-item even">Labour Costing</div></div></div><div class="field field-name-field-unit2description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p style="margin-left:38.5pt;">●       Recruitment, Recording of time and wages,</p> <p style="margin-left:38.5pt;">●       Time Keeping and Time booking,</p> <p style="margin-left:38.5pt;">●       Job Evaluation and Merit rating,</p> <p style="margin-left:38.5pt;">●       Labour Turnover: meaning and nature,</p> <p style="margin-left:38.5pt;">●       Methods of calculating Labour Turnover,</p> <p style="margin-left:38.5pt;">●       Methods of remunerating Labours,</p> <p style="margin-left:38.5pt;">●       Incentive Plans,</p> <p style="margin-left:38.5pt;">●       Allocation of wages,</p> <p style="margin-left:38.5pt;">Idle Time: meaning and causes, Treatment of idle time, Over time.</p> </div></div></div><div class="field field-name-field-unit3hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">12.00</div></div></div><div class="field field-name-field-unit3title field-type-text field-label-above"><div class="field-label">Unit III:&nbsp;</div><div class="field-items"><div class="field-item even">Overhead Costing</div></div></div><div class="field field-name-field-unit3description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p style="margin-left:41.6pt;">●       Meaning, Collection,</p> <p style="margin-left:41.6pt;">●       Classifications, Apportionment,</p> <p style="margin-left:41.6pt;">●       Allocation and Absorption of     overheads;</p> <p style="margin-left:41.6pt;">●       Treatment of interest on capital,</p> <p style="margin-left:41.6pt;">Research and development expenses.</p> </div></div></div><div class="field field-name-field-unit4hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">12.00</div></div></div><div class="field field-name-field-unit4title field-type-text field-label-above"><div class="field-label">Unit IV:&nbsp;</div><div class="field-items"><div class="field-item even">Single Output or Unit Costing; Reconciliation of Cost &amp; Financial Statements</div></div></div><div class="field field-name-field-unit4description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p style="margin-left:41.6pt;">●       Cost sheet,</p> <p style="margin-left:41.6pt;">●       Adjustments in cost sheet,</p> <p style="margin-left:41.6pt;">●       Treatment of Scrap, defectives,</p> <p style="margin-left:41.6pt;">●       Absorption of overheads and calculation of Tender price,</p> <p style="margin-left:41.6pt;">●       <strong>Reconciliation of Cost &amp; Financial Statements</strong>: Causes of differences,</p> <p style="margin-left:41.6pt;">●       Procedure of Reconciliation of the results of Cost and Financial Accounts,</p> <p style="margin-left:41.6pt;">Reconciliation Statement and Memorandum Reconciliation Account</p> </div></div></div><div class="field field-name-field-unit5hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">12.00</div></div></div><div class="field field-name-field-unit5title field-type-text field-label-above"><div class="field-label">Unit V:&nbsp;</div><div class="field-items"><div class="field-item even">Job &amp; Contract Costing</div></div></div><div class="field field-name-field-unit5description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p style="margin-left:41.6pt;">●       Job Costing: Meaning, definition and Job Cost Sheet</p> <p style="margin-left:38.5pt;">●       Contract accounting,</p> <p style="margin-left:38.5pt;">●       Methods of determining contract price,</p> <p style="margin-left:38.5pt;">●       Escalation clause,</p> <p style="margin-left:38.5pt;">●       Profit on uncompleted contracts</p> <p style="margin-left:38.5pt;">Different types of problems related to contract</p> </div></div></div><div class="field field-name-field-essential-reading field-type-text-long field-label-above"><div class="field-label">Essential Readings:&nbsp;</div><div class="field-items"><div class="field-item even"><ul> <li>Cost Accounting: Jain, Khandelwal &amp; Pareek, (Ajmera Book Company, Jaipur)</li> <li>Cost Accounting: Agarwal, Jain, Sharma, Shah &amp; Mangal, (Ramesh Book Depot, Jaipur )</li> <li>Cost Accounting Principles and Practice: M.N. Arora, (Vikas Publication, New Delhi)</li> <li>Cost Accounting: Ravi M Kishore (Taxmann’s-New Delhi)</li> <li>Cost Accounting: B.M Lall Nigam, I.C. Jain, PHI, New Delhi</li> <li>Cost Accounting Theory and Practice: (Bhabatosh Banerjee, PHI, New Delhi)</li> <li>Cost Accounting-S.N. Maheshwari, (Mahavir Publication<strong>)</strong></li> <li>Cost Accounting: Jawahar Lal, (Tata Mcgraw Hill, New Delhi)</li> <li>Cost Accounting: J. Madegowda (Himalaya Publishing House)</li> </ul> <p> </p> </div></div></div><div class="field field-name-field-references field-type-text-long field-label-above"><div class="field-label">References:&nbsp;</div><div class="field-items"><div class="field-item even"><ul> <li>Cost Accounting: B.M Lall Nigam, I.C. Jain (PHI), New Delhi</li> <li>Cost Accounting Theory and Practice: Bhabatosh Banerjee (PHI), New Delhi</li> <li>Cost Accounting: Agarwal, Jain, Sharma, Shah and Mangal (Ramesh Book Depot), Jaipur</li> <li>Cost Accounting Principles and Practice: M.N. Arora (Vikas Publication), New Delhi</li> </ul> <p> </p> </div></div></div><div class="field field-name-field-academic-year field-type-taxonomy-term-reference field-label-above"><div class="field-label">Academic Year:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/academic-year/2025-2026" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">2025-2026</a></div></div></div> Thu, 15 May 2025 06:12:06 +0000 sarabjeet.kaur@iisuniv.ac.in 2567 at https://business.iisuniv.ac.in Industrial Relations and Labour Legislations https://business.iisuniv.ac.in/courses/subjects/industrial-relations-and-labour-legislations-11 <div class="field field-name-field-paper-code field-type-text field-label-inline clearfix"><div class="field-label">Paper Code:&nbsp;</div><div class="field-items"><div class="field-item even">25BSG422</div></div></div><div class="field field-name-field-credits field-type-text field-label-inline clearfix"><div class="field-label">Credits:&nbsp;</div><div class="field-items"><div class="field-item even">6</div></div></div><div class="field field-name-field-periods field-type-number-decimal field-label-inline clearfix"><div class="field-label">Contact Hours:&nbsp;</div><div class="field-items"><div class="field-item even">90.00</div></div></div><div class="field field-name-field-maxmarks field-type-number-decimal field-label-inline clearfix"><div class="field-label">Max. Marks:&nbsp;</div><div class="field-items"><div class="field-item even">100.00</div></div></div><div class="field field-name-field-objective field-type-text-long field-label-above"><div class="field-label">Objective:&nbsp;</div><div class="field-items"><div class="field-item even"><p style="margin-left:18.0pt;"><strong>This course will enable the students to gain knowledge and understanding about the various factors that impact the Industrial Relations which plays a crucial role determining the productivity of employees.</strong></p> <p> </p> </div></div></div><div class="field field-name-field-course-outcomes field-type-text-with-summary field-label-above"><div class="field-label">Course Outcomes:&nbsp;</div><div class="field-items"><div class="field-item even"><table border="1" cellpadding="0" cellspacing="0" id="tab" style="width: 200px"> <tbody> <tr> <td colspan="2" style="width:199px;height:22px;"> <p style="margin-left:41.35pt;"><strong>Course</strong></p> </td> <td rowspan="2" style="width:205px;height:22px;"> <p style="margin-left:41.4pt;"><strong>Learning Outcome (at course level)</strong></p> </td> <td rowspan="2" style="width:133px;height:22px;"> <p style="margin-left:11.65pt;"><strong>Learning and teaching strategies</strong></p> </td> <td rowspan="2" style="width:108px;height:22px;"> <p style="margin-left:9.65pt;"><strong>Assessment Strategies</strong></p> </td> </tr> <tr> <td style="width:88px;height:50px;"> <p style="margin-left:20.6pt;"><strong>Course </strong><strong>Code</strong></p> </td> <td style="width:111px;height:50px;"> <p style="margin-left:5.35pt;"><strong>Course title</strong></p> </td> </tr> <tr> <td style="width:88px;height:384px;"> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p style="margin-left:6.95pt;"><strong>25BSG422</strong></p> </td> <td style="width:111px;height:384px;"> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p align="center" style="margin-left:7.15pt;"><strong>Industrial </strong><strong>Relations and Labour Legislations (Theory)</strong></p> </td> <td style="width:205px;height:384px;"> <p style="margin-left:5.4pt;"><strong>CO97: </strong>Discuss various dimensions of industrial relations and assess the role of various components of the industrial relations.</p> <p style="margin-left:5.4pt;"><strong>CO98: </strong>Analyze the various processes and procedures of handling Employee Relations like workers’ participation, discipline and grievance handling.</p> <p style="margin-left:5.4pt;"><strong>CO99</strong>: Evaluate the principles, laws and issues connected with trade unions and working conditions</p> <p style="margin-left:5.4pt;"><strong>CO100: </strong>Discuss the important social security laws of labours in India</p> <p style="margin-left:5.4pt;"><strong>CO 101: </strong>Analyse the important employment laws regarding wages, industrial disputes and social security.</p> <p style="margin-left:5.4pt;"><strong>CO102:</strong> Contribute effectively in course-specific interaction.</p> </td> <td style="width:133px;height:384px;"> <p style="margin-left:5.3pt;"><strong>Approach</strong><strong>                              in teaching: </strong>Interactive Lectures, Discussion,                       PPT, Sharing web links.</p> <p style="margin-left:5.3pt;"><strong>Learning </strong><strong>activities for students:</strong></p> <p style="margin-left:5.3pt;">Self learning assignments, Role plays, presentation, Real life examples from newspapers, business magazines and web sources. case study discussions.</p> </td> <td style="width:108px;height:384px;"> <p style="margin-left:5.45pt;">CA                 test,</p> <p style="margin-left:5.45pt;">Semester                  end examinations, Quiz, Assignments, Presentation.</p> </td> </tr> </tbody> </table> <p> </p> </div></div></div><div class="field field-name-field-unit1hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">18.00</div></div></div><div class="field field-name-field-unit1title field-type-text field-label-above"><div class="field-label">Unit I:&nbsp;</div><div class="field-items"><div class="field-item even">Introduction To Industrial Relations</div></div></div><div class="field field-name-field-unit1description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><ul> <li>Industrial Relations: Concept, Scope, Approaches</li> <li>Labour welfare: Meaning, Definition, Scope, Theories, Principles and Approaches.</li> <li>Statutory and Non statutory welfare, Intramural and extra mural welfare.</li> </ul> <p> </p> </div></div></div><div class="field field-name-field-unit2hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">18.00</div></div></div><div class="field field-name-field-unit2title field-type-text field-label-above"><div class="field-label">Unit II:&nbsp;</div><div class="field-items"><div class="field-item even">Industrial Democracy</div></div></div><div class="field field-name-field-unit2description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><div> <ul> <li>Worker Participation in Management: Definition, Objectives &amp; Methods</li> <li>Code of discipline</li> <li>Employee Discipline: forms of indiscipline</li> <li>Disciplinary procedure</li> <li>Grievance handling</li> <li>Tripartite bodies</li> <li>ILO</li> </ul> </div> <p> </p> </div></div></div><div class="field field-name-field-unit3hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">18.00</div></div></div><div class="field field-name-field-unit3title field-type-text field-label-above"><div class="field-label">Unit III:&nbsp;</div><div class="field-items"><div class="field-item even">Factories Act, 1948 &amp; Trade Union Act, 1926</div></div></div><div class="field field-name-field-unit3description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><ul> <li>Factories Act 1948</li> <li>Trade Union Act, 1926: History and analysis of trade union movements in India, Registration, Status, Function.</li> <li>Four labour codes</li> </ul> <p> </p> </div></div></div><div class="field field-name-field-unit4hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">18.00</div></div></div><div class="field field-name-field-unit4title field-type-text field-label-above"><div class="field-label">Unit IV:&nbsp;</div><div class="field-items"><div class="field-item even">Wages &amp; Social Security Of Workers</div></div></div><div class="field field-name-field-unit4description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><ul> <li>Employees State Insurance Act, 1948</li> <li>Employee’s Provident Fund and Miscellaneous Provisions Act, 1952</li> <li>Maternity Benefit Act, 1961</li> <li>Payment of Wages Act, 1936</li> <li>Minimum Wages Act, 1948</li> </ul> <p> </p> </div></div></div><div class="field field-name-field-unit5hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">18.00</div></div></div><div class="field field-name-field-unit5title field-type-text field-label-above"><div class="field-label">Unit V:&nbsp;</div><div class="field-items"><div class="field-item even">Industrial Disputes &amp; Social Security</div></div></div><div class="field field-name-field-unit5description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><ul> <li>Industrial Disputes Act, 1947: Definition,</li> <li>Authorities for the settlement of disputes, methods of settlement, collective bargaining, conciliation, arbitration and adjudication, strikes and lockouts, lay off and retrenchment, change of service conditions.</li> <li>Payment of Bonus Act, 1965</li> <li>Equal Remuneration Act, 1976</li> <li>The Payment of Gratuity Act, 1972</li> </ul> <p> </p> </div></div></div><div class="field field-name-field-essential-reading field-type-text-long field-label-above"><div class="field-label">Essential Readings:&nbsp;</div><div class="field-items"><div class="field-item even"><ol> <li>Monappa, Arun. Industrial Relations, Tata McGraw Hill Pub. Comp. Ltd., New Delhi..</li> <li>Chaterjee, N. N. Industrial Relations in India’s Developing Economy, Allied Book Agency, NewDelhi.</li> <li>Mamoria C B ,Mamoria Satish &amp; Gangkar S V. Dynamics of Industrial Relations. Himalaya Publishing House, New Delhi.</li> <li>Sinha. Industrial Relations, Trade Unions and Labour Legislation . Pearson Education</li> </ol> <p> </p> </div></div></div><div class="field field-name-field-references field-type-text-long field-label-above"><div class="field-label">References:&nbsp;</div><div class="field-items"><div class="field-item even"><ol> <li>Sharma, A.M. Industrial Relations, Conceptual and Legal Framework. Himalaya Publishing House.</li> <li>Poole M. Industrial Relations; Origins and Patterns of National Diversity. Routledge &amp; Keganpaul, London.</li> <li>Dwivedi, R. S. Managing Human Resources/Personnel Management in Indian enterprises, Galgotia Publishing Company, New Delhi.</li> <li value="4">V. S. P. Rao. Human Resource Management: Text &amp; Cases. Anurag Jain, New Delhi.</li> </ol> <p style="margin-left:18.0pt;"><strong>Note: Latest edition of the readings may be used. </strong></p> <p style="margin-left:18.0pt;"> </p> <p style="margin-left:18.0pt;"><strong>e- Resources:</strong></p> <ol> <li><a href="https://labour.gov.in/industrial-safety-health">https://labour.gov.in/industrial-safety-health</a></li> <li><a href="https://labour.gov.in/social-security">https://labour.gov.in/social-security</a></li> <li><a href="https://labour.gov.in/wages">https://labour.gov.in/wages</a></li> </ol> <p> </p> </div></div></div><div class="field field-name-field-academic-year field-type-taxonomy-term-reference field-label-above"><div class="field-label">Academic Year:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/academic-year/2025-2026" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">2025-2026</a></div></div></div> Wed, 14 May 2025 10:14:57 +0000 akshita.jain@iisuniv.ac.in 2566 at https://business.iisuniv.ac.in Advertising Management https://business.iisuniv.ac.in/courses/subjects/advertising-management-19 <div class="field field-name-field-paper-code field-type-text field-label-inline clearfix"><div class="field-label">Paper Code:&nbsp;</div><div class="field-items"><div class="field-item even">25BSG421</div></div></div><div class="field field-name-field-credits field-type-text field-label-inline clearfix"><div class="field-label">Credits:&nbsp;</div><div class="field-items"><div class="field-item even">6</div></div></div><div class="field field-name-field-periods field-type-number-decimal field-label-inline clearfix"><div class="field-label">Contact Hours:&nbsp;</div><div class="field-items"><div class="field-item even">90.00</div></div></div><div class="field field-name-field-maxmarks field-type-number-decimal field-label-inline clearfix"><div class="field-label">Max. Marks:&nbsp;</div><div class="field-items"><div class="field-item even">100.00</div></div></div><div class="field field-name-field-objective field-type-text-long field-label-above"><div class="field-label">Objective:&nbsp;</div><div class="field-items"><div class="field-item even"><p style="margin-left:18.0pt;"><strong>This course will enable the students to explore advertising management comprehensively, covering key aspects such as advertising concepts, media selection, message creation, budgeting, agency collaboration, effectiveness measurement, and ethical considerations, fostering a holistic understanding of the advertising landscape.</strong></p> <p> </p> </div></div></div><div class="field field-name-field-course-outcomes field-type-text-with-summary field-label-above"><div class="field-label">Course Outcomes:&nbsp;</div><div class="field-items"><div class="field-item even"><table border="1" cellpadding="0" cellspacing="0" id="tab" style="width: 200px"> <tbody> <tr> <td colspan="2" style="width:186px;height:23px;"> <p style="margin-left:41.35pt;"><strong>Course</strong></p> </td> <td rowspan="2" style="width:235px;height:23px;"> <p style="margin-left:41.35pt;"><strong>Learning Outcome (at course level)</strong></p> </td> <td rowspan="2" style="width:125px;height:23px;"> <p style="margin-left:11.7pt;"><strong>Learning and teaching strategies</strong></p> </td> <td rowspan="2" style="width:100px;height:23px;"> <p style="margin-left:9.5pt;"><strong>Assessment Strategies</strong></p> </td> </tr> <tr> <td style="width:84px;height:59px;"> <p style="margin-left:19.05pt;"><strong>Course </strong><strong>Code</strong></p> </td> <td style="width:102px;height:59px;"> <p align="center" style="margin-left:.5pt;"><strong>Course</strong></p> <p align="center" style="margin-left:.5pt;"><strong>Title</strong></p> </td> </tr> <tr> <td style="width:84px;height:354px;"> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p style="margin-left:5.35pt;"><strong>25BSG421</strong></p> </td> <td style="width:102px;height:354px;"> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p align="center" style="margin-left:5.35pt;"><strong>Advertising Management (Theory)</strong></p> </td> <td style="width:235px;height:354px;"> <p style="margin-left:5.35pt;"><strong>CO91: </strong>Analyze advertising concepts, processes, and the 5 M's to enhance campaign effectiveness and strategy. <strong>CO92: </strong>Design innovative advertising strategies, leveraging media and creativity to craft compelling advertising messages.</p> <p style="margin-left:5.35pt;"><strong>CO93: </strong>Assess advertising budget allocation and consider economic and social impacts of advertising for optimal effectiveness.</p> <p style="margin-left:5.35pt;"><strong>CO94: </strong>Evaluate and improve advertising agency strategies to maximize campaign effectiveness and client satisfaction.</p> <p style="margin-left:5.35pt;"><strong>CO95: </strong>Measure the effectiveness of advertising , analyze the legal and ethical issues in advertising and debate the current trends in advertising industry.</p> <p style="margin-left:5.35pt;"><strong>CO96: </strong>Contribute effectively in course-specific interaction.</p> </td> <td style="width:125px;height:354px;"> <p style="margin-left:5.35pt;"><strong>Approach</strong><strong>                          in teaching: </strong>Interactive Lectures, Discussion,                     PPT, Sharing web links. <strong>Learning activities for students:</strong></p> <p style="margin-left:5.35pt;">Self                learning assignments, Role plays, presentation, Real life examples from newspapers, business magazines      and web sources, case study discussions.</p> </td> <td style="width:100px;height:354px;"> <p style="margin-left:5.3pt;">CA               test,</p> <p style="margin-left:5.3pt;">Semester end examinations, Quiz, Assignments, Presentation.</p> </td> </tr> </tbody> </table> <p> </p> </div></div></div><div class="field field-name-field-unit1hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">18.00</div></div></div><div class="field field-name-field-unit1title field-type-text field-label-above"><div class="field-label">Unit I:&nbsp;</div><div class="field-items"><div class="field-item even">Introduction to Advertising</div></div></div><div class="field field-name-field-unit1description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><ul> <li>Advertising: Concept, Objectives, Benefits to-Manufacturers, Consumers, Salesman/Distributors &amp; Society, Classification, Functions, Process,</li> <li>Advertising Vs Personal Selling, Advertising Vs Sales Promotion, 5 M’s of Advertising.</li> </ul> <p> </p> </div></div></div><div class="field field-name-field-unit2hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">18.00</div></div></div><div class="field field-name-field-unit2title field-type-text field-label-above"><div class="field-label">Unit II:&nbsp;</div><div class="field-items"><div class="field-item even">Advertising Media and Message</div></div></div><div class="field field-name-field-unit2description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><div> <ul> <li>Advertising Media: Types, Advantages &amp; Disadvantages.</li> <li>Media Selection, Planning, Scheduling, and Strategy.</li> <li>Creativity in Advertising (Creative Design Process)</li> <li>Advertising Message: Steps for creating advertising message (Concept of Copy, Copy elements (Print, Radio, Television &amp; Social Media), , Copy Writing and Copy Research, Message: Design and Evaluation</li> </ul> </div> <p> </p> </div></div></div><div class="field field-name-field-unit3hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">18.00</div></div></div><div class="field field-name-field-unit3title field-type-text field-label-above"><div class="field-label">Unit III:&nbsp;</div><div class="field-items"><div class="field-item even">Advertising Budget, Economic and Social Aspects of Advertising</div></div></div><div class="field field-name-field-unit3description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><ul> <li>Advertising Budget: Concept &amp; Methods (Percentage of Sales, Competitive Parity, Objective &amp; Task, Affordable, Judgement, Increase over last year’s Budget, Return on Investment, Statistical, Marginal Revenue) , Process, Factors affecting the advertising budget.</li> <li>Economic and Social Aspects of Advertising</li> </ul> <p> </p> </div></div></div><div class="field field-name-field-unit4hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">18.00</div></div></div><div class="field field-name-field-unit4title field-type-text field-label-above"><div class="field-label">Unit IV:&nbsp;</div><div class="field-items"><div class="field-item even">Advertising Agency</div></div></div><div class="field field-name-field-unit4description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><ul> <li>Advertising Agency : Concept, Functions, Benefits ( To Clients &amp; To Media), Types, Selection of an Ad Agency, Organization of Ad Agency , Agency-client relationship, Methods of remunerations to ad agency(Commission System, Fee System, Service Charges).</li> <li>Ad Agency in India</li> <li>Role of ASCI</li> </ul> <p> </p> </div></div></div><div class="field field-name-field-unit5hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">18.00</div></div></div><div class="field field-name-field-unit5title field-type-text field-label-above"><div class="field-label">Unit V:&nbsp;</div><div class="field-items"><div class="field-item even">Measuring Advertising Effectiveness, Ethical and Legal Aspects of Advertising</div></div></div><div class="field field-name-field-unit5description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><ul> <li>Measuring Advertising effectiveness: Importance, DAGMAR, Various Techniques Pre test Methods (Consumer Jury Test, Trial Area Test, Eye Movement Camera Test, Direct Mail Test, Laboratory Tests, Theatre Test, Advertising Concept) and Post test methods (Recognition test, Association test, Sales Result test, Day after recall test, Inquiry test, Gallup and Robinson Recall Test, Split Runtest, Portfolio test)</li> <li>Ethical Issues in Advertising</li> <li>Legal aspects of advertising.</li> <li>GAMA Portal : concept.</li> <li>Recent Trends Trends in Advertising</li> </ul> <p> </p> </div></div></div><div class="field field-name-field-essential-reading field-type-text-long field-label-above"><div class="field-label">Essential Readings:&nbsp;</div><div class="field-items"><div class="field-item even"><ol> <li>Chunawalla, S.A., Foundations of Advertising Theory and Practice, Himalaya Publishing House Pvt. Ltd., Mumbai.</li> <li>Kazmi, S. H. H. and Batra, Satish K., Advertising &amp; Sales Promotion, Excel Books, New Delhi.</li> <li>Batra, Rajeev, Myers, John G. and Aaker, David A., Advertising management, Pearson Education, Delhi.</li> </ol> <p> </p> </div></div></div><div class="field field-name-field-references field-type-text-long field-label-above"><div class="field-label">References:&nbsp;</div><div class="field-items"><div class="field-item even"><p style="margin-left:53.95pt;">1.       Jethwaney ,J., Jain,S., Advertising Management, Oxford University Press,India</p> <p style="margin-left:53.95pt;"> 2.   Belch, George E, Advertising and Promotion: An Integrated Marketing Communication Perspective,</p> <p style="margin-left:54.0pt;">McGraw Hill Companies.</p> <p style="margin-left:53.95pt;">3. Jefkins,F., Advertising , Pearson Education, Delhi.</p> <p style="margin-left:18.0pt;"><strong>Note: Latest edition of the readings may be used.</strong></p> <p> </p> <h4>e- Resources</h4> <h5>1.                     Hackley,C., Advertising and Promotion, Sage Publications, New Delhi</h5> <p><a href="http://www.untag-smd.ac.id/files/Perpustakaan_Digital_1/ADVERTISING%20Advertising%20and%20Promotion%20Communicating%20Brands.pdf">http://www.untag-</a> <a href="http://www.untag-smd.ac.id/files/Perpustakaan_Digital_1/ADVERTISING%20Advertising%20and%20Promotion%20Communicating%20Brands.pdf">smd.ac.id/files/Perpustakaan_Digital_1/ADVERTISING%20Advertising%20and%20Promotion%20</a> <a href="http://www.untag-smd.ac.id/files/Perpustakaan_Digital_1/ADVERTISING%20Advertising%20and%20Promotion%20Communicating%20Brands.pdf">Communicating%20Brands.pdf</a></p> </div></div></div><div class="field field-name-field-academic-year field-type-taxonomy-term-reference field-label-above"><div class="field-label">Academic Year:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/academic-year/2025-2026" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">2025-2026</a></div></div></div> Wed, 14 May 2025 10:05:51 +0000 akshita.jain@iisuniv.ac.in 2565 at https://business.iisuniv.ac.in