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Project Viva Voce [1]

Paper Code: 
BSR 118
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

The Course aims at equipping the students with practical aspect of marketing and Business Ethics. After competing this course students would know the kind of unethical behavior done in companies and its repercussions and how to resolve such problems.

6.00

Cases and presentation of product levels and market segmentation of different companies

6.00

Power Point Presentations on Product Life Cycle of renowned companies in India.

6.00

Case Studies on Social Responsibility and CSR done by companies.

6.00

Case Studies on Diversity Recognition and its Management,Global Ethical Issues in HR, Marketing , Genetic Engineering etc.

6.00

Group Discussion on Various media of Advertising and Consumer Sales promotion techniques

Academic Year: 
2016-2017 [2]

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Source URL: https://business.iisuniv.ac.in/courses/subjects/project-viva-voce-48

Links:
[1] https://business.iisuniv.ac.in/courses/subjects/project-viva-voce-48
[2] https://business.iisuniv.ac.in/academic-year/2016-2017