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Business Environment [1]

Paper Code: 
BSG 316
Credits: 
3
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 

To be able to operate business in the corporate arena, knowledge of the environmental forces and factors influencing the business operations is vital. This course has been designed to help the students identify these environmental variables and understand their influence on the business.

9.00
Unit I: 

Business Environment concepts, importance, Business Environment framework (Internal, External, Micro & Macro environment)

9.00
Unit II: 

Economic Environment: Concept, Strategy for economic development, New Economic policy, 1991, Types of economic systems, Eleventh Five year plan and its salient features. Economic aspect of Indian Constitution, Directive principles of state policies, Fundamental rights, Central-State relations.

11.00
Unit III: 

Technological environment: Meaning, Technology transfer, Process, Factors influencing choice of technology, Intellectual Property Rights (IPR)(Concepts of Patent, Copyright, Trademark)

9.00
Unit IV: 

Legal environment: Foreign Exchange Management Act, 1991 (Provisions related to contravention and penalties, adjudication and appeal), Competition Act, 2002 (Amended Act 2007), Consumer Protection Act, 1986 (Consumer rights, duties, complaint redressal procedure)

7.00
Unit V: 

Social & Cultural environment: Corporate social responsibility, Business ethics, Arguments in favour and in against of business ethics, Influence of socio-cultural factors on corporate procedures and practices.

Essential Readings: 
  1. Cherunilam, Francis, Business Environment and Policy, Himalaya Publishing House, Mumbai, 2003, 4th ed.
  2. Mathew, M. J., Business Environment, RBSA Publishers, Jaipur 
  3. Jain, T.R., Trehan, Mukesh and Trehan, Ranju, Business Environment, V.K. India Enterprises
References: 
  1. Worthington, Ian and Britton, Chris, The Business Environment, Prentice Hall, 2003, 4th ed.
  2. Paul, Justin, Business Environment, Tata McGraw-Hill, New Delhi, 2006
  3. Aswathappa, K., Essentials of Business Environment, Himalaya Publishing House, Mumbai, 2006, 12th ed.
Academic Year: 
2018-2019 [2]

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Source URL: https://business.iisuniv.ac.in/courses/subjects/business-environment

Links:
[1] https://business.iisuniv.ac.in/courses/subjects/business-environment
[2] https://business.iisuniv.ac.in/academic-year/2018-2019