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Project Viva Voce [1]

Paper Code: 
BSG 518
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

Marketing is omnipresent and universal in nature, and international business practices are no exception. This paper aims at acquainting the students with the applied aspect of International Marketing.

With organized retail sector gaining grounds, it is faced with the problem of professionally qualified Retail managers. The aim of this paper to expose the students to the corporate environment of at least one renowned organized retail outlet and study the various functional aspect of retailing in action.

Unit I: 
International Marketing:
 

 

 

  • Preparing a diagrammatic chart of various INCOTERMS (payment terms)
  • Preparing a chart of various Foreign market entry mode decisions, along with a detailed discussion on the merits and demerits of each type of market entry mode.
  • Collection of Export related documents like Commercial invoice, bill of lading, packing list etc.
  • Collection of photographs related to international logistics, types of ships and vessels etc. and maritime perils and presenting in the form of a project report. 

 

 

Unit II: 
Retail Management
Visit to a retail store and study of the following functional aspect of the retail store visited.
  • Identification of the type of retail format
  • Identification of the target market segment the store is catering to.
  • Critical analysis of the retail outlet location
  • Study of layout plan of the store
  • Study of price tagging and billing aspect
  • Study of security measures being adopted by the store.
  • Study of the Customer Relationship Management (CRM) system of the store.
  • Critical analysis of the Visual merchandizing of the store.
  • Study of various sales promotion and marketing strategies of the store.
  • Study of Organizational structure of the store.

 

Unit III: 
Unit IV: 
Unit V: 
Academic Year: 
2017-2018 [2]

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Source URL: https://business.iisuniv.ac.in/courses/subjects/project-viva-voce-23

Links:
[1] https://business.iisuniv.ac.in/courses/subjects/project-viva-voce-23
[2] https://business.iisuniv.ac.in/academic-year/2017-2018