To be able to operate business in the corporate arena, knowledge of the environmental forces and factors influencing the business operations is vital. This course has been designed to help the students identify these environmental variables and understand their influence on the business.
Business Environment concepts, importance, Business Environment framework (Internal, External, Micro & Macro environment)
Economic Environment: Concept, Strategy for economic development, New Economic policy, 1991, Types of economic systems, Eleventh Five year plan and its salient features. Economic aspect of Indian Constitution, Directive principles, State policies, Fundamental rights, Central-State relations.
Technological environment: Meaning, Technology transfer, Process, Factors influencing choice of technology, Intellectual Property Rights (IPR)(Concepts of Patent, Copyright, Trademark)
Legal environment: Foreign Exchange Management Act, 1991 (Provisions related to contravention and penalties, adjudication and appeal), Competition Act, 2002 (Amended Act 2007), Consumer Protection Act, 1986 (Consumer rights, duties, complaint redressal procedure)
Social & Cultural environment: Corporate social responsibility, Business ethics, Arguments in favour and in against of business ethics, Influence of socio-cultural factors on corporate procedures and practices.
1. Cherunilam, Francis, Business Environment and Policy, Himalaya Publishing House, Mumbai, 2003, 4thed. 2. Mathew, M. J., Business Environment, RBSA Publishers, Jaipur 3. Jain, T.R., Trehan, Mukesh and Trehan, Ranju, Business Environment, V.K. India Enterprises
1. Worthington, Ian and Britton, Chris, The Business Environment, Prentice Hall, 2003, 4th ed. 2. Paul, Justin, Business Environment, Tata McGraw-Hill, New Delhi, 2006 3. Aswathappa, K., Essentials of Business Environment, Himalaya Publishing House, Mumbai, 2006, 12thed
Links:
[1] https://business.iisuniv.ac.in/courses/subjects/business-environment-5
[2] https://business.iisuniv.ac.in/academic-year/2017-2018