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Business Environment [1]

Paper Code: 
BSG 322
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

The course will enable students to -

 

  1. Acquaint the students with knowledge of environmental forces and factors influencing the business operations.
  2. Make the students understand the influence of environmental variables on the business.

 

COURSE OUTCOMES (Cos):

Course

Learning outcome (at course level)

Learning and teaching strategies

Assessment Strategies

Paper Code

Paper Title

BSG322

Business Environment 

(Theory)

The students will be able to –

 

CO54: To  make aware the students about the concept of Business Environment along with  Internal & External environment Economic & Non-economic environment, Changing Dimensions of Business Environment and Environment scanning & Monitoring.

CO55: To give insight to students about the Economic Environment of Business, features of Indian Economy, Impact of Liberalisation & Privatisation on Indian Economy and various policies  like Industrial Policy of 1991, Monetary Policy, Fiscal Policy, EXIM Policy and Multinational corporations, Foreign collaboration

CO56: To provide students thorough knowledge of Political & Legal environment of business like Business & Law, Licensing Policy & Consumer Protection act, FEMA, Role & Functions of Regulatory bodies and  Financial Environment of business

CO57: To equip the students about the Socio-Cultural environment of business,Types of Social Organisations, social responsibility , Relevance of social values & attitudes in management , Society & Problem of uneven distribution of Income.

CO58: Understand the Technological Environment and its various Components like Technology, Competitive advantage and technology  Globalisation and growth of Multinational Corporations (MNC)

Approach in teaching:

 

PPT, Interactive Lectures, Discussion

 

Learning activities for the students:

 

Self- learning assignments, quiz, plays, presentation, Real life examples from newspapers, business magazines and web sources. case study discussions. 

Class test, Semester end examinations, Role plays , Assignments, Presentation, Individual and group projects

 

 

18.00
Unit I: 
The Concept of Business Environment:

 Meaning, Nature, significance, Scope. Internal &External environment, Economic& Non-economic environment, Changing Dimensions of Business Environment, Environment scanning & Monitoring.

18.00
Unit II: 
Economic Environment of Business

Main features of Indian Economy, Impact of Liberalisation & Privatisation on Indian Economy, Industrial Policy of 1991, Monetary Policy, Fiscal Policy, EXIM Policy, Multinational corporations, Foreign collaborations. Industrial Sickness.

18.00
Unit III: 
Political & Legal environment of business

 Business & Law, Licensing Policy & Consumer Protection act, FEMA, Role & Functions of Regulatory bodies: SEBI, TRAI, IRDA, RBI.  Financial Environment of business: Financial system- commercial banks, financial institutions, NBFC’s.

18.00
Unit IV: 
Socio-Cultural environment of business

 Types of Social Organisations, social responsibility of business, Impact of foreign culture, social audit, Corporate governance, Relevance of social values & attitudes in management or business. Dualism in Indian Society & Problem of uneven distribution of Income

Unit V: 
Technological Environment

Components of Technology, Technology transfer, Technology and globalization, Competitive advantage and technology. International Environment: Globalisation and growth of Multinational Corporations (MNC).

Essential Readings: 
  1. Cherunilam, Francis, Business Environment and Policy, Himalaya Publishing House, Mumbai, 2003, 4th ed.
  2. Mathew, M. J., Business Environment, RBSA Publishers, Jaipur 
  3. Jain, T.R., Trehan, Mukesh and Trehan, Ranju, Business Environment, V.K. India Enterprises.

 

 

 

 

References: 

 

  1. Worthington, Ian and Britton, Chris, The Business Environment, Prentice Hall, 2003, 4th ed.
  2. Paul, Justin, Business Environment, Tata McGraw-Hill, New Delhi, 2006
  3. Aswathappa, K., Essentials of Business Environment, Himalaya Publishing House, Mumbai, 2006, 12th edition.
Academic Year: 
2019-2020 [2]

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Source URL: https://business.iisuniv.ac.in/courses/subjects/business-environment-4

Links:
[1] https://business.iisuniv.ac.in/courses/subjects/business-environment-4
[2] https://business.iisuniv.ac.in/academic-year/2019-2020