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Project Viva-Voce [1]

Paper Code: 
BSG-518
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

Project Viva Voce

 Code: BSG 518

 

Time- 2 lecture Hours/week                                                                         Credits-2                                                                  Objective

The objective of international marketing is to give the students insight about international market strategies. The objective behind imparting retail management is to give practical knowledge to acquaint the students with skills so that they can shoulder their responsibilities in a fast changing retail environment

Unit

Contents

No. of Lectures

I

Presentation on characteristics of international marketing concepts taking examples of different overseas market.

06

II

Presentation and discussion on export marketing research

06

III

Report preparation and Presentation on international product life cycle

06

IV

Power point presentation on types of retail locations, factors affecting attractiveness of a site

06

V

Disscusion of case studies on customer relationship management

06

 

 

 

Academic Year: 
2018-2019 [2]

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Source URL: https://business.iisuniv.ac.in/courses/subjects/practical-2

Links:
[1] https://business.iisuniv.ac.in/courses/subjects/practical-2
[2] https://business.iisuniv.ac.in/academic-year/2018-2019