Published on Business Studies (https://business.iisuniv.ac.in)

Home > Strategic Management (B)

Strategic Management (B) [1]

Paper Code: 
GMG 144
12.00
Unit I: 

Corporate Strategy: Concept, Strategic Management Process, Strategic Intent, Vision, Mission, Business Definition and Objectives

12.00
Unit II: 

Environmental Scanning: External- (Macro and Micro) environment appraisal, Organizational Appraisal, Porter Five Forces Model for Industry Analysis, SWOT

12.00
Unit III: 

Levels of Strategy: Corporate Level Strategy, Business level strategy, Functional Strategies.

12.00
Unit IV: 

Choice of Strategy: Concept of choice of Strategy, Choice process. Evaluation of Strategic alternatives, Gap Analysis, Business portfolio matrix- BCG. Factors

12.00
Unit V: 

Strategic Implementation: Concept, Aspects and Issues in Strategic Implementation Corporate Social Responsibility and Corporate Governance: Concept & Significance

Essential Readings: 

1. Prasad, L,M., Business policy & Strategy, New Delhi Sultan Chand & Sons. 2. Azar Kazmi, Business Policy and Strategic Management 3. David Wheelan & Hunger, Strategic Management, Prentice Hall, New Delhi

References: 

1. David, F.R., Cases in Strategic management, Prentice Hall. 2. Jauch, L.R. & Glueck, W.F., Business policy and Strategic Management, McGraw- Hill. 3. Thompson & Strickland, Strategic Management-Concepts and Cases, Tata McGraw Hill Publishing Co. Ltd., New Delhi, 4. Ramaswamy, V.S. & Namakumari, S., Strategic planning formulation of Corporate Strategy, Delhi, Macmillan India

Academic Year: 
2018-2019 [2]

Follow Business Studies on:

IIS (Deemed to be University)

Gurukul Marg, SFS, Mansarovar, Jaipur 302020, (Raj.) India Phone:- +91-141-2400160-61, 2397906-07, Fax: 2395494, 2781158

Source URL: https://business.iisuniv.ac.in/courses/subjects/strategic-management-b

Links:
[1] https://business.iisuniv.ac.in/courses/subjects/strategic-management-b
[2] https://business.iisuniv.ac.in/academic-year/2018-2019