FUNDAMENTALS AND APPLICATION OF RESEARCH: PRACTICAL

Published on Business Studies (https://business.iisuniv.ac.in)

FUNDAMENTALS AND APPLICATION OF RESEARCH: PRACTICAL [1]

Paper Code:

DBSG 802

Credits:

Contact Hours:

30.00

Max. Marks:

100.00

Objective:

Course Outcomes (COs):

Course Outcomes

Learning and teaching strategies

Assessment Strategies

CO 191: Understand the practical aspects of sample collection.

CO 192: Appraise the students with measurement and scaling techniques on SPSS.

CO 193: Application of parametric tests on SPSS.

CO 194: Application of non-parametric tests on SPSS.

CO 195: Develop the skills with respect to citation and referencing.

Approach in

teaching: Class

room Lecture

(Theory/ Using

Power Point

Presentation)

/Discussions

Learning

activities for the

students:

Role Play activities/

Group

Discussions/ Class

Presentation

Class

participation,

tutorial

assignments and

presentations,

class tests, C A

Test, Semester

End Exams.

6.00

Unit I:

Sampling

Sample determination
Determination of sampling method
Data collection through Google form
Downloading data from Google Form in Excel Sheet
Importing Data to SPSS

6.00

Unit II:

Measurement & Scaling

Setting of Measurement Scales of the Variables
Conduction of Tests of Normality on SPSS

6.00

Unit III:

Parametric Tests

Learn Conduction of Different Parametric Tests on SPSS

6.00

Unit IV:

Non -Parametric Tests

Learn Conduction of Different Non- Parametric Tests on SPSS

6.00

Unit V:

Analysis of Data, Interpretation and Report Writing

· Do Analysis of Collected Data

· Draft a Report with Full Descriptive and Empirical Analysis

Draft References of the Study

Essential Readings:

Malhotra, Naresh K., Marketing Research: An applied orientation, Pearson Education, New Delhi, 4^thed.
Beri, G.C., Marketing Research, Tata McGraw Hill, New Delhi, 3^rded.
Zikmund, Babin & Carr: Business Research Methods, South-Western.
Cooper & Schindler: Business Research Methods McGraw-Hill Education
Bhatnagar, G.L., Research Methods and Measurements in Behavioural and Social Sciences, Agri. Cole Publishing Academy, New Delhi

References:

Tull, Donald S. and Hawkins, Del I., Marketing Research: Measurement and Method, Prentice-Hall of India, NewDelhi
Mishra, M.N., Modern Marketing Research, Himalaya Publishing House,Mumbai.
Luck, David and Rubin, Donald S., Marketing Research, Prentice-Hall of India, NewDelhi
Dwivedi, R.S., Research Methods in Behavioural Sciences, Macmillan India, Delhi
Kothari C R, “Research Methodology Methods & Techniques”, New Age International publisher, New Delhi
Agarwal, J.C., Educational Research- An Introduction, Arya Book Depot, New Delhi.
Best, J.W., Research in Education, Prentice Hall of India, New Delhi.
Chandra, S.S. and Sharma, R.K., Research in Education, Atlantis Publishers, New Delhi

e-RESOURCES

Bajpai ,Marketing Research - Elibrary.in.pearson.com
Malhotra, Marketing Research - Elibrary.in.pearson.com

REFERENCE JOURNALS

Jindal Journal of Business Research
Journal of Business Research
Business Perspective and Research
IIS Journal of Commerce & Management
Indian Journal of Applied Research

Academic Year:

2023-2024 [4]

Source URL: https://business.iisuniv.ac.in/courses/subjects/fundamentals-and-application-research-practical

Links:
[1] https://business.iisuniv.ac.in/courses/subjects/fundamentals-and-application-research-practical
[2] https://www.google.co.in/books/edition/Essentials_of_Business_Research/swbKAgAAQBAJ?hl=en&gbpv=1&dq=business+research+full+preview&printsec=frontcover
[3] https://www.google.co.in/books/edition/Research_Methodology/a3PwLukoFlMC?hl=en&gbpv=1&dq=research+methods+full+preview&printsec=frontcover
[4] https://business.iisuniv.ac.in/academic-year/2023-2024

FUNDAMENTALS AND APPLICATION OF RESEARCH: PRACTICAL [1]

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