· Retailing Strategy: Definition, strategic retail planning process, Strategies to sustain competition, growth strategies.
· Financial strategy: Strategic profit model, Retail Pricing: Pricing strategies, Price adjustments
· Location & site analysis: Types of retail locations, factors affecting Trade area demand, factors affecting attractiveness of a site.
Retail communication mix: Meaning, Methods of communicating with customers, Retail communication process and Building customer loyalty
· Retail operations: Supply chain management: Meaning, process, importance, retail logistics.
· Customer Relationship Management: Meaning, Importance, Customer Relationship Management process.
· Retail customer service: Customer service strategies, Service quality appraisal, SERVQUAL GAPS model, Service recovery
· Layout and Visual merchandising: Types of store layout designs, planograms, Merchandise presentation techniques
Recent trends in Retail Management
Note: Latest edition of the readings may be used.
e-RESOURCE
JOURNALS
Links:
[1] https://business.iisuniv.ac.in/courses/subjects/retail-management-41
[2] http://ebookcentral.proquest.com/lib/iisuniv-%20ebooks/home.action
[3] http://ebookcentral.proquest.com/lib/iisuniv-
[4] https://www.youtube.com/watch?v=toRXTZIoHXU
[5] https://www.youtube.com/watch?v=toRXTZIoHXU&t=3s
[6] https://www.youtube.com/watch?v=eAgV5uZJxJc
[7] https://business.iisuniv.ac.in/academic-year/2023-2024