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PROJECT VIVA VOCE [1]

Paper Code: 
BSG 618 (B)
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

COURSE OUTCOMES (COs):

Course outcomes

Learning and teaching strategies

Assessment Strategies

 
 

CO 237 Discuss, analyse and present practical cases on Factories Act, 1948 along with the provisions dealt in these cases.

CO 238 Analyse and present practical cases on Payment of Wages Act, 1972 along with the provisions dealt in these cases.

CO 239 Evaluate practical cases on Minimum Wages Act, 1948 along with the provisions dealt in these cases.

CO 240 Discuss the practical aspects of Digital campaign and budget

CO 241 Apply the practical components of SEO and Google Analytics

Approach in teaching

PowerPoint Presentation

Case Study

Group Discussion

Learning activities for the students:

 

Case studies, Role plays, Student presentations.

Moot Court

Assignment on current topics

 

 

Assignments

Observation

CA Exam 

Semester End Examination

 

 

6.00
• Discussions on Cases with reference to The Factories Act, 1948
 
6.00
• Discussions on Cases with reference to Payment of Gratuity Act, 1972 
 
6.00
• Discussions on Cases with reference to Minimum Wages Act, 1948
 
6.00

• Discussions and Power-point presentation on successful Digital Marketing Campaigns of companies 

6.00
• Create a website on Wordpress and apply SEOs.
• Understand the application of Google Analytics
 
Essential Readings: 
• Awasthi, S.K., Labour Laws, Delhi Law House, New Delhi
• Mamoria, C.B., Mamoria, Satish and Gankar, S.V., Dynamics of Industrial Relations, Himalaya Publishing House, Mumbai, 2005, 17th ed.
 
 
References: 
 
• Kataria, O.P., Labour Law, Delhi Law House, New Delhi
• Nabhi, Labour Laws One should know, Delhi Law House, New Delhi
• Monappa, Arun, Industrial Relations, Tata McGraw-Hill Publishing Ltd., New Delhi
 
e-RESOURCES
 
JOURNALS
• Marketing Management
• Indian Journal of Marketing
• Consumer Behaviour
• Yojana
 
Academic Year: 
2022-2023 [6]

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Source URL: https://business.iisuniv.ac.in/courses/subjects/project-viva-voce-151

Links:
[1] https://business.iisuniv.ac.in/courses/subjects/project-viva-voce-151
[2] https://labour.gov.in/industrial-safety-health
[3] https://labour.gov.in/social-security
[4] http://www.digitalmarketer.com/digital-marketing/assets/pdf/ultimate-guide-to-digital-marketing.pdf
[5] https://analytics.google.com
[6] https://business.iisuniv.ac.in/academic-year/2022-2023