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BUSINESS ENVIRONMENT [1]

Paper Code: 
BSG 316
Credits: 
3
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 

COURSE OUTCOMES (COs):

Course outcomes

Learning and teaching strategies

Assessment Strategies

 
 

CO 109:  Examine the micro and macro factors affecting the business and important strategies to enhance the business operations. 

CO 110: Analyse the Economic and Legal framework under which the company operates.

CO 111: Determine the significance of natural environment and Technological Environment like IPR which affect the business. 

CO 112: Evaluate the Political and Social factors like role of government, legislations and corporate governance.

CO 113: Analyse and evaluate the impact of Global Environment on business  with respect to globalisation, trading blocks and trading organisations.

Approach in teaching:

Interactive Lectures, Discussion, PPT, Sharing web links

 

Learning activities for the students:

Self-learning assignments, Role plays, presentation, case study discussions, Group Discussions.

 

 

 

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Individual and group projects

  

 

11.00
Unit I: 
Business Environment
 
• Concept, Significance, and Nature of Business Environment – Internal, External, Micro and Macro; 
• Environmental Analysis-Concept, Process, Limitation, Techniques of environmental analysis and 
• Strategic Management (Porter’s five force model, Porter’s Value Chain, SWOT Analysis, Red-Blue Ocean Strategy and PESTLE)
 
9.00
Unit II: 
Economic Environment and Legal Environment
 
• Concept and types of Economic systems
• Industrial policy 1991 (Industrial Licensing, Foreign Investment, Foreign Technology Agreements, Public Sector Policy and MRTP Act)
• NITI Aayog, Functions and initiative;
• Competition Act, FEMA (salient features)
 
9.00
Unit III: 
Natural Environment and Technological Environment
 
• Meaning and significance
• Natural environmental factors affecting business, 
• The Environment Protection Act 1986(salient features)
• Sustainable Development
• Technology and competitive advantage
• Transfer of technology and its problems
• IPR – Patents, Trademark and Copyrights
• Impact of technology on business and society (concept of Artificial Intelligence and Augmented Reality)
 
9.00
Unit IV: 
Political Environment and Socio-Cultural Environment
 
• Three political institutions: Legislature, Executive and   Judiciary
• Role   of   Government   –   Regulatory,    Promotional  and Entrepreneurial, 
• Government’s responsibility to business
• Business’s responsibility to Government
• Corporate Governance – Concept, Principles and Importance
• Social audit
• Impact of culture on business
• Cross-Cultural Business Environment – Importance and impact
7.00
Unit V: 
Global Environment
 
• MNCs – Meaning, Merits and Demerits of MNCs
• Foreign Direct Investment – types,
• Highlights of current FDI Policy
• Trade Organization- objectives and principles, implications for India;
• Trading Blocks-Meaning and Types
 
Essential Readings: 
• Cherunilam, Francis, Business Environment and Policy, Himalaya Publishing House, Mumbai.
• Mathew, M. J., Business Environment, RBSA Publishers, Jaipur
• Jain, T.R., Trehan, Mukesh and Trehan, Ranju, Business Environment, V.K. India Enterprises
 
 
 
 
 
 
References: 
 
• Worthington, Ian and Britton, Chris, The Business Environment, Prentice Hall.
• Paul, Justin, Business Environment, Tata McGraw-Hill, New Delhi.
• Aswathappa, K., Essentials of Business Environment, Himalaya Publishing House, Mumbai
 
e-RESOURCES:
 
JOURNALS:
• Harvard Business Review
• Indian Journal of Corporate Governance
• Business Strategy
• Indian Journal of Corporate Governance
 
 
Academic Year: 
2022-2023 [3]

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Source URL: https://business.iisuniv.ac.in/courses/subjects/business-environment-19

Links:
[1] https://business.iisuniv.ac.in/courses/subjects/business-environment-19
[2] http://dspace.vnbrims.org:13000/jspui/bitstream/123456789/4950/1/business%20environment.pdf
[3] https://business.iisuniv.ac.in/academic-year/2022-2023