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BUSINESS COMMUNICATION [1]

Paper Code: 
BSG 612
Credits: 
3
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 

Course Outcomes (COs):

Course Outcomes

Learning and teaching strategies

Assessment Strategies

CO211   : Enhanced knowledge of the theory of Communication leading to a more adequate understanding of the nature and process of communication.

 

 

CO212   : Identify and understand the different types of business communication and application of each. 

 

 

CO213   : Explore the various barriers to effective communication and devise strategies to overcome them . 

 

 

CO214   : Develop and deliver effective business presentations

 

 

CO 215 : Deeper familiarity with different types of business correspondence, better writing skills and knowledge of various types of formal and informal communication generally employed in work spaces. 

 

 

Approach in teaching:

Interactive Classroom lectures, Assignments, PowerPoint presentations, Videos,Sharing reference reading materials and web links.

 

 

Learning activities for the students:

Case studies, Role plays, Student presentation,Group Discussions

Quiz

Class Test

Assignments

Observation

Oral and PPT presentations

CA Exam 

Semester End Examination

 

8.00
Unit I: 
Business Communication
 
• Concept, Objectives, Functions, Importance
• Process. Principles & 7C’s of effective communication
8.00
Types of Communication
• Formal & Informal, Vertical, Horizontal & Diagonal,
• Verbal & Non- Verbal, Individual &Group, Internal & External.
9.00
Unit III: 
Barriers to Communication
 
• (Physical, Semantic, Organisational& Socio-Psychological) & Measures to Overcome the Barriers, Modern Audio -Visual Media of Communication: Importance & Types.
 
9.00
Unit IV: 
Applied Business Communication
 
• Interviews
• Group discussion
• Presentation 
• Public speaking  
 Resume Preparation: Essentials
11.00
Unit V: 
Business Letters:
 
• Parts of a Business Letter, Format & Types Of Business Letters.      
Report Writing :
• Characteristics of a good Report, Importance & Types of Reports , Steps in Report Writing.
 
Essential Readings: 
· Pal, Rajendra, Korlahalli, J. S., Essentials of Business Communication, S.Chand, NewDelhi
· Kaul, Asha, Effective Business Communication, Prentice Hall of India, New Delhi
· Gupta, C.B, Business Communication, SultanChand&Sons, NewDelhi
 
 
References: 
 
· Dulek, Ronald E. and Fielder, John S., Principles of Business Communication, Macmilan Publishing Company,London.
· Lesikar, Raymond Vincent, Business Communication: Theory and Application, Richard D. Irwin,Illinois.
· Sinha K.K, Business Communication, Taxmann Publications Pvt. Ltd., New Delhi
 
e-RESOURCES
• Madhukar R.K., Business Communication, Vikas Publishing House Pvt. Limited, Noida https://books.google.co.in/books?id=70h1DwAAQBAJ&printsec=copyright&redi... [2]
 
 
JOURNALS
• Prabhandan
• Management Effigy
• The Indian Journal of Commerce
Academic Year: 
2022-2023 [3]

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Source URL: https://business.iisuniv.ac.in/courses/subjects/business-communication-26

Links:
[1] https://business.iisuniv.ac.in/courses/subjects/business-communication-26
[2] https://books.google.co.in/books?id=70h1DwAAQBAJ&printsec=copyright&redir_esc=y#v=onepage&q&f=false
[3] https://business.iisuniv.ac.in/academic-year/2022-2023