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RETAIL MANAGEMENT [1]

Paper Code: 
BSG 423
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

Course Outcome

Course outcome

Learning and teaching strategies

Assessment Strategies

  
 

On completion of this course, the students will be able to-CO103: Familiarize the students with the fundamentals of retail business and current trends in the industry.

CO104: Examine the current state of retail industry in India and its related issues like financing etc.

CO105: Appraise the students understand the integrities involved in deciding location, pricing and communication by a retailer.

CO106: Equip the students to take effective merchandise management decisions for the products and services.

CO107: Develop the skills among the students to enable them to manage retail store effectively there by reducing costs.

CO108: Discuss nuances in designing a retail store and customer relationship.

 

Classroom Lectures, Discussion, PPT, Sharing web links, Videos .Self learning assignments, Role plays, presentation,  case study, Group discussions.

Class test, Semester end examinations, Quiz, Assignments, Presentation, Individual and group projects

  

 

18.00
Unit I: 
  • Introduction to Retail Management: Retailing: Meaning, Significance, Retail Format, Concept and differences between organized and unorganized Retail,Functions performed by retailers, Types of retailers (store, non-store retailing),
  • Indian retailing scenario (Drivers and challenges to Retail in India, FDI in India).
  • Retail Consumer behavior - Types of buying decisions, Retail buying process, Factors influencing retail buying decisions.

 

18.00
Unit II: 
  • Retailing Strategy: Definition, strategic retail planning process, Strategies to sustain competition, growth strategies.
  • Financial strategy: Strategic profit model, Retail Pricing: Pricing strategies, Price adjustments
  • Location & site analysis: Types of retail locations, factors affecting Trade area demand, factors affecting attractiveness of a site.
  • Retail communication mix: Meaning, Methods of communicating with customers, Retail communication process and Building customer loyalty.

 

18.00
Unit III: 
  • Merchandize planning: Organization of buying process, category management, Sales forecasting, Assortment planning process
  • Retail merchandize purchase: Branding strategies, Sourcing vendors, Negotiating with vendors, Vendor relationships

 

18.00
Unit IV: 
  • Retail Human Resource Management: Managing store employees, Compensation & reward, Shrinkage management.
  • Controlling Costs : Increasing labor productivity, Reducing maintenance and energy costs,  Reducing inventory losses

 

18.00
Unit V: 
  • Retail operations: Supply chain management: Meaning, process, importance, retail logistics.
  • Customer Relationship Management: Meaning, Importance, Customer Relationship Management process.
  • Retail customer service: Customer service strategies, Service quality appraisal, SERVQUAL GAPS model, Service recovery
  • Layout and Visual merchandising: Types of store layout designs, planograms, Merchandise presentation techniques
  • Recent trends in Retail Management.

 

Essential Readings: 
  • Levy, Michael and Weitz, B A., Retailing Management, Tata McGraw-Hill Publishing Company Ltd.
  • Vedamani, Gibson G., Retail Management, Jaico Publishing House
  • Pradhan, S, Retailing Management: Text and Cases, Tata McGraw-Hill Publishing Company
  • Bajaj C., Tuki R., Srinivasa N V.; Retail Management, Oxford University Press

 

References: 
  • Dunne , Lusch, Retailing, South-Western Educational Publishing
  • Retail Management, ICFAI Centre for Management Research
  • Khandelwal R A, Retail Management, RBSA
  • Berman, Barry and  Evans J, Retail Management – A Strategic Approach; Pearson Education.

Note: Latest edition of the readings may be used.

 

e-RESOURCE

 

Academic Year: 
2022-2023 [7]

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Source URL: https://business.iisuniv.ac.in/courses/subjects/retail-management-36

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[7] https://business.iisuniv.ac.in/academic-year/2022-2023