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Project Viva Voce [1]

Paper Code: 
BSR 118
Credits: 
02
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

Course Objectives:

The objective of this course is to equip the students with the practical knowledge about the retail store along with marketing aspect of business.

Course Outcome(COs):

Course

Learning outcome

 (at course level)

Learning and teaching strategies

Assessment Strategies

Paper Code

Paper Title

BSR 118

Project Viva-Voce

CO 34 Create suitable market offerings and formulate appropriate product policies.

CO 35 Demonstrate overall store management and devise effective ways to improve footfalls by focusing on color planning and techniques of visual merchandising.

CO 36 Design policies to reduce activities like shoplifting and pilferages in retail stores.

 

 

Approach in teaching:

 Group Discussions, assignments, PowerPoint presentations.

Learning activities for the students:

Case studies, Role plays, Student presentations, Group discussions

 

Class test, Semester end examinations, Quiz, Assignments, Presentation, Individual and group projects

 

6.00
Unit I: 

Cases and presentation of product levels and market segmentation of different companies. 

6.00
Unit II: 

Power Point Presentations on Product Life Cycle of renowned companies in India.

6.00
Unit III: 

Class presentation on need and importance of color planning in store design

6.00
Unit IV: 

Group discussion and class presentation on different techniques of visual merchandising

6.00
Unit V: 

Activities and Case Studies related to shoplifting and pilferage.

Academic Year: 
2021-2022 [2]

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Source URL: https://business.iisuniv.ac.in/courses/subjects/project-viva-voce-113

Links:
[1] https://business.iisuniv.ac.in/courses/subjects/project-viva-voce-113
[2] https://business.iisuniv.ac.in/academic-year/2021-2022