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Project Viva- Voce [1]

Paper Code: 
BSG 618
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

This paper aims to integrate the applied aspects of Labour legislations, Advertising and Sales Promotion.

6.00
Unit I: 

Discussions on Cases with reference to The Factories Act,

1948

6.00
Unit II: 

Discussions on Cases with reference to Payment of Gratuity

Act, 1972

6.00
Unit III: 

Discussions on Cases with reference to Minimum Wages Act,

1948

6.00
Unit IV: 

Discussions and Power-point presentation on advertising Campaign Planning and Advertising Budget.

6.00
Unit V: 

Case Study on Sales Promotion, discussions on 5m model, Dagmar approach

Academic Year: 
2019-2020 [2]

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Source URL: https://business.iisuniv.ac.in/courses/subjects/project-viva-voce-99

Links:
[1] https://business.iisuniv.ac.in/courses/subjects/project-viva-voce-99
[2] https://business.iisuniv.ac.in/academic-year/2019-2020