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Merchandise Management [1]

Paper Code: 
BSR 316
Credits: 
3
Contact Hours: 
45.00
Objective: 

This course will give necessary information regarding merchandise planning, procurement and performance.

5.00
Unit I: 

Basis of Retail Merchandising : Introduction

The Merchandiser: Role and Responsibilities, Concept of Life style Merchandising.

10.00
Unit II: 

Merchandise Planning: Concept, Developing Sales Forecast, Forecasting at the store (SKU), Collaborative planning forecasting and replenishment (CPFR), Assortment Planning, Tools used for merchandising planning

10.00
Unit III: 

Merchandise Procurement:  Merchandise sourcing, Methods of procuring merchandise

Concepts of private label, Category management

Types of vendors, Types of merchandise

12.00
Unit IV: 

Implementing Merchandise Plans & Evaluating Merchandise Performance:

Gathering information, Selecting and interacting merchandising plan.

Inventory valuation: The cost and retail methods, ABC Analysis, Sell through analysis, multiple attitude methods. The concept of Gross Margin Return On Investment (GMROI)

8.00
Unit V: 

Merchandising Pricing: Methods of setting Prices, Pricing Strategies (EDLP, HLP), Price Adjustments ((Mark downs, coupons, Rebates, Price brandling, multiple-unit pricing, variable pricing, online pricing)

Essential Readings: 
  1.  Pradhan, Swapna, Retail Management ,Tata McGraw-Hill Publishing
  2. Levy, Michael and Weitz, Barton A., Retailing Management, Tata McGraw-Hill Publishing Company Ltd., New Delhi, 2003
  3. Vedamani, Gibson G., Retail Management, Jaico Publishing House, Mumbai
  4. Shipp, Ralph D., Retail Merchandising: Principles and Applications, Houghton Miffin Co.
References: 
  1. Dunne & Lusch, Retailing, South-Western Educational Publishing, 2004, 5th Edition
  2. Retail Management, ICFAI Centre for Management Research, Hyderabad, May, 2003.
  3. Sudharshan, R., Prakash, Ravi S., Sarma, Subrahamanya M., Retail Management: Principles and Practices, New Century publications, 2007
Academic Year: 
2018-2019 [2]

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Source URL: https://business.iisuniv.ac.in/courses/subjects/merchandise-management

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[1] https://business.iisuniv.ac.in/courses/subjects/merchandise-management
[2] https://business.iisuniv.ac.in/academic-year/2018-2019